Sr Brand Marketing Manager (Body Cleansing/UAP)
LOCATION: Hybrid 3 days/week in NYC We are seeking a Senior Brand Marketing Manager to lead strategic brand initiatives across a portfolio of leading personal care brands. This individual will serve as a senior member of the brand team, driving innovation, commercialization, portfolio strategy, and business growth opportunities while partnering closely with cross-functional stakeholders across Marketing, Innovation, Sales, Insights, Finance, Supply Chain, and Retail Marketing. The ideal candidate brings 5–10 years of CPG brand management experience, strong business acumen, and a proven track record of leading innovation and commercialization initiatives from concept through launch.
Responsibilities
- Lead development and execution of brand growth strategies, innovation initiatives, and commercialization plans across multiple product categories.
- Own business cases, market assessments, financial analysis, and strategic recommendations for new product launches, line extensions, and portfolio optimization opportunities.
- Partner with Innovation teams to identify, prioritize, and advance future product pipelines.
- Lead cross-functional teams through concept development, product development, packaging, pricing, forecasting, and launch planning.
- Evaluate manufacturing, supply chain, and commercial considerations to ensure successful execution of innovation initiatives.
- Develop retailer and channel-specific growth opportunities, including club, mass, grocery, and eCommerce solutions.
- Partner with Sales and Retail Marketing teams to develop compelling selling stories and support line review presentations.
- Monitor category, consumer, competitive, and marketplace trends to identify opportunities and risks.
- Manage multiple high-priority initiatives simultaneously while influencing stakeholders across the organization.
- Present recommendations and business updates to senior leadership.
Qualifications
- 5–10 years of progressive brand management experience within consumer packaged goods (CPG), ideally including leadership of innovation, commercialization, portfolio management, and growth initiatives.
- Proven track record launching new products and driving business growth through consumer-led innovation, commercialization, and strategic brand planning.
- Strong business and financial acumen, including experience developing business cases, evaluating P&Ls, forecasting performance, and identifying growth opportunities.
- Experience leading complex cross-functional initiatives across Marketing, Innovation, Sales, Insights, Finance, Supply Chain, and Retail teams.
- Strong understanding of retailer and channel dynamics, including mass, grocery, drug, club, and eCommerce environments.
- Exceptional analytical, communication, presentation, and stakeholder management skills, with the ability to influence senior leadership and drive alignment across multiple functions.
- Ability to operate independently, manage multiple priorities simultaneously, and deliver results in a fast-paced environment.
- Bachelor's degree required; MBA preferred.
- Experience within personal care, beauty, household products, food & beverage, or other leading consumer brands preferred.
- Experience at a top-tier CPG organization (e.g., Colgate-Palmolive, P&G, Unilever, Kimberly-Clark, Reckitt, J&J, L'Oréal, PepsiCo, Mars, or similar) is highly desirable.