Customer Marketing Manager, National Accounts – On-Premise
Job Description:
- Partner with On Premise National Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming.
- Focus on most critical accounts across channels (dining, lodging, transportation, eatertainment, etc.), ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals.
- This dynamic role serves as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners.
- Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI.
- Identify and activate custom promotional materials that engage consumers, measuring effectiveness through sales data and customer feedback.
- Partner with Business Intelligence to provide National Accounts On Premise and distributor sales teams with the tools and resources to drive the business.
- Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs.
- Consulted internally on national innovation and account specialty items to ensure successful on-premise execution.
- Assist in planning and logistics for wine tastings, events, and activations.
- Liaison between brand and National Accounts On Premise sales to ensure constant flow of information.
- Measure and evaluate on-premise programming initiatives to inform program optimizations and spend efficiency.
Requirements:
- Bachelor’s Degree required
- 5+ years of experience in sales or commercial marketing
- Beverage Alcohol experience including understanding of the on-premise channel and its dynamics
- Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
- Adept at managing multiple priorities and projects in a fast-paced environment
- Enjoys working collaboratively, yet comfortable operating in ambiguity
- Creative, strategic thinker with ability to translate data into actionable insights
- Skilled presenter
- Self-motivated with a sense of urgency
- Anticipated travel up to 25%
- Fully remote position, location FL preferred
Benefits:
- Fully remote position, location FL preferred
- Anticipated travel up to 25%
- PBI is an Equal Opportunity Employer