Lead, Marketing Analytics

About the position Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure. As a publicly traded company, Gemini is poised to accelerate this vision with greater scale, reach, and impact. Gemini is looking for an experienced Marketing Analytics leader to join our marketing team. This role would be responsible for implementing measurement and attribution strategies, analyzing marketing campaign performance, and delivering insights and recommendations around business growth drivers. We are looking for a manager to partner cross-functionally with Engineering, Product, and Marketing to drive acquisition and customer value growth for the business. This role is required to be in person twice a week at our New York City, NY office.

Responsibilities

• Budget Management: Analyze performance & brand marketing spend and data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
• Measure app and/or web marketing performance, with fluency in core growth metrics
• Attribution: Understand tracking and pixel implementation with a focus on iOS including implementing Google and Meta conversion APIs
• Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility
• Growth Data: Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data
• Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
• Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
• Tell a clear story with data by connecting insights to concrete actions and recommendations

Requirements

• You have spent 5-8+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
• Hands on experience with analytics tools including Google Analytics, AppsFlyer, MixPanel, and Looker
• You are an expert in SQL and have deep experience with Excel
• Experience leveraging AI platforms to streamline workflows & efficiencies
• You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
• Bachelor degree preferred

Benefits

• Competitive starting pay
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off