CRM Coordinator – Omni Channel

Job Description:

• Plan, coordinate, and execute omni-channel CRM campaigns across email, push, SMS, and in-app—driving customer conversion, retention, and reactivation
• Manage complex, multi-step campaign workflows end-to-end—from briefing and build through QA, scheduling, and post-send analysis
• Use SQL and data tools to pull audience segments, validate campaign targeting, and surface performance insights that inform ongoing optimization
• Review and validate all copy, creative assets, terms and conditions, bonus amounts, and targeting criteria to ensure accuracy and compliance prior to launch
• Manage direct mail campaigns from concept through delivery—coordinating print production schedules, vendor timelines, and postal deadlines to ensure on-time, accurate execution
• Act as a key liaison between CRM, creative, product, and commercial teams—keeping stakeholders aligned, projects on track, and communication clear
• Utilize CRM platforms (e.g., Braze, Optimove) to configure, test, and troubleshoot campaigns and bonus promotions, including end-to-end A/B testing setups
• Ensure all activity complies with relevant legal regulations, company guidelines, and CRM best practices across every channel and jurisdiction
• Actively contribute to the continuous improvement of Omni Channel Team processes, procedures and systems.

Requirements:

• 2+ years of CRM or marketing operations experience in the online gaming or sportsbook industry; a Bachelor’s degree in Marketing, Business Administration, or a related field is a plus
• Be comfortable working with SQL and data tools—including Snowflake—to query audiences, validate segmentation, and extract actionable insights from campaign performance
• Demonstrate proficiency in CRM platforms (e.g., Braze, Optimove) and have a solid understanding of omni-channel marketing mechanics across email, push, SMS, and in-app
• Have hands-on experience with direct mail campaigns—understanding production workflows, print vendor coordination, and the unique lead times and deadlines that come with physical mail
• Be highly organized and process-driven, with the ability to manage multiple concurrent projects, deadlines, and stakeholders without dropping the ball
• Have experience with project management tools such as Monday.com, Wrike, or Asana to track deliverables, manage workflows, and keep cross-functional teams aligned
• Be a confident communicator—able to translate complex processes clearly for both technical and non-technical audiences, and build strong working relationships with internal and external teams
• Bring a proactive, go-getter attitude—spotting problems before they happen, taking ownership without being asked, and always looking for ways to do things better
• Have a deep understanding of customer behaviors and lifecycle stages, using data and intuition to build personalized, impactful CRM strategies across all channels
• Thrive in a fast-paced, ever-evolving environment—embracing change, staying curious, and bringing enthusiasm to the challenge of making every customer interaction count.

Benefits:

• Competitive pay and benefits
• Flexible vacation allowance
• A hybrid / remote working environment
• Startup culture backed by a secure, global brand