VP, Engagement Strategy
Job Description:
- Lead end-to-end engagement strategy across key accounts, owning direction, quality of output, and overall impact
- Translate brand strategy into omnichannel engagement plans, activation strategies, experience maps, content matrices, and channel-specific content guidance
- Lead engagement planning, activation, and measurement across patient journeys, ensuring strategies are grounded in audience needs, behaviors, and decision-making pathways
- Develop brand ecosystem and experience strategies that define how touchpoints, content, and channels work together across the full engagement journey
- Partner cross-functionally with Brand Strategy, Creative, Medical/Scientific, Media, Account, Analytics, and other teams to integrate strategy and bring engagement plans to life
- Apply platform, channel, and performance insights to optimize activations against defined success metrics
- Identify growth opportunities and innovative engagement approaches that improve audience connection, brand affinity, and business impact
- Manage, mentor, and develop senior and junior strategists, providing clear direction and feedback
Requirements:
- 8+ years of experience in engagement strategy, digital strategy, omnichannel strategy, experience planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry
- Proven ability to independently lead engagement strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish
- Experience developing engagement strategies, omnichannel plans, brand ecosystems, experience maps, activation briefs, content matrices, and channel-specific content strategy
- Experience applying audience and behavioral insights, including segmentation, personas, channel behaviors, engagement patterns, platform insights, and decision-making pathways
- Skilled at translating strategic inputs into actionable engagement plans that connect messaging, content, tactics, and channels across the patient experience
- Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes
- Comfortable operating with autonomy, managing ambiguity, leading client discussions, and maintaining accountability for engagement quality, performance, and client impact
Benefits:
- You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days plus one personal well-being day
- Recognise 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Free counselling through our employee assistance program
- Personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies
- Continuous opportunities for professional development with on-demand training
- Support for global mobility opportunities