Sr. Director, Client Strategy & Engagement

The Senior Director, Client Strategy & Experience is a senior program leader responsible for designing the channel and marketing programs that connect brand vision, platform capabilities, and local activation into measurable outcomes for our clients. This role brings a deep command of program design - spanning co-op program development, loyalty strategy, marketing and operational playbooks, marketing plans, and partner communication frameworks - and is grounded in an understanding of client data, industry trends, and emerging best practices. The Senior Director operates as both a strategic thinker and a hands-on practitioner, translating insights into recommendations that drive meaningful impact at the brand, partner, and local level.What You'll Do Channel & Marketing Program Design Design and develop comprehensive channel and marketing programs that bridge brand strategy, platform capabilities, and local market activation including, but not limited to, co-op programs, loyalty initiatives, marketing plans, and partner communication strategies Build structured marketing and operational playbooks and program frameworks that enable consistent, scalable execution across diverse client and partner ecosystems Ensure all program design is rooted in measurable outcomes defining clear KPIs, performance benchmarks, and success metrics that tie program activity to business results Balance brand compliance with local market flexibility, designing program structures that empower local users while maintaining brand integrity across the ecosystem Data-Informed Strategy & Market Intelligence Leverage historical performance data and trends across the client portfolio to identify patterns, surface insights, and inform strategic recommendations Monitor and synthesize industry trends, emerging best practices, and marketing innovations to ensure our program and platform approach remains competitive, relevant, and forward-looking Develop and maintain a point of view on what is working across program types, translating those findings into actionable guidance for clients and internal stakeholders Apply a test-and-learn mindset to program design, using data and industry insights to refine approaches and continuously improve outcomes across the client set Client Collaboration & Program Delivery Serve as a trusted strategic advisor to client stakeholders on all aspects of channel and marketing program design, bringing structured thinking and informed recommendations to every engagement Present program strategies, recommendations, and performance insights to client teams in a clear, compelling, and actionable manner Collaborate cross-functionally with Client Partnership, Delivery, Analytics, and Platform teams to ensure program strategies are executable, well-supported, and aligned to broader account objectives Adapt program strategies to the unique needs, structures, and maturity levels of each client while maintaining a consistent strategic framework Growth Enablement & Thought Leadership Partner with Client Partnership to identify growth opportunities within existing accounts contributing strategic POVs, program concepts, and thought leadership that elevate client conversations and unlock incremental revenue Shape proposals and new business narratives by bringing program design expertise and a data-backed perspective on what drives results for brands operating at the local level Contribute to the development of the broader strategy practice by sharing frameworks, program innovations, and market intelligence that raise the collective capability of the team What You Bring 10+ years of experience in marketing strategy, channel marketing, partner program development, or related discipline ideally within a marketing technology or agency environment Deep expertise in designing and managing co-op programs, loyalty programs, marketing plans, and partner communication strategies within complex, multi-tier distribution or franchise ecosystems Strong analytical capability able to interpret performance data and market trends and translate findings into clear, strategic recommendations Demonstrated ability to design scalable program frameworks that balance brand standards with the flexibility required for local market execution Experience collaborating with platform and technology teams to align program strategy with available tools and capabilities Excellent written and verbal communication skills, able to develop compelling client-facing materials and present recommendations with clarity and confidence Highly organized and detail-oriented, with the ability to manage multiple program workstreams across a portfolio of clients simultaneously A natural collaborator who works effectively across client partnership, delivery, analytics, and product functions How Success Is Measured Quality, depth, and strategic coherence of channel and marketing program designs delivered across the client portfolio Measurable performance outcomes tied to programs designed including local activation rates, co-op fund utilization, partner engagement, and campaign effectiveness Strength and relevance of data-informed recommendations, reflecting a command of both client-specific trends and broader industry intelligence Contribution to account growth through expansion opportunities identified, proposals shaped, and incremental revenue unlocked in partnership with Client Partnership and the Business Development Team Adoption and application of marketing and operational playbooks and program frameworks by internal teams and clients, reflecting the practicality and scalability of the work Ability to adjust to on-going business needs and direction from Leadership to drive overall company success