Senior Product Owner, MarTech
Description Your Role Victoria’s Secret & Co. is looking for a Senior Product Owner to lead our MarTech and customer communications capabilities within the Digital Product organization. This role sets the vision and drives delivery for the platforms that power personalized, compliant, and measurable experiences across our owned channels—web, app, email, SMS, and push—including both marketing and operational/service communications (e.g., triggered and transactional messages, preference/consent, customer support and store-related messaging where applicable). You’ll partner across Marketing, Technology, Analytics, Legal/Privacy, Product/UX, and business teams to strengthen our foundations, improve execution, and guide what’s next in modern personalization and orchestration. Your Impact Set Direction (Vision + Roadmap)
- Own the MarTech / customer communications product vision and roadmap aligned to enterprise marketing and digital strategy.
- Prioritize work based on customer impact, business value, risk/compliance, and operational readiness.
- Maintain an outcome-driven backlog with clear problem statements, requirements, and success metrics.
Build & Evolve the Platform (End-to-End MarTech)
- Lead implementation and ongoing improvement of capabilities such as:
- Customer data + audience management (e.g., CRM/CDP)
- Campaign/journey orchestration across owned channels
- Preference + consent management
- Measurement, analytics, and reporting
- Ensure platforms scale, perform reliably, and enable teams to self-serve with quality data.
- Enable consistent, compliant messaging across:
- Marketing programs (promotions, lifecycle, launches)
- Operational/service communications (transactional/triggered, customer care flows, store-related journeys where needed)
- Improve journey quality through testing, targeting, and personalization—reducing friction for customers and teams.
- Partner with Marketing and Analytics to improve effectiveness through testing, learnings, and iteration.
- Troubleshoot issues across integrations, data flow, deliverability, tracking, and dashboards.
- Act as the primary product partner to Marketing, IT/Engineering, Analytics, Legal/Privacy, and vendors.
- Drive UAT, release readiness, training/enablement, and adoption for new capabilities.
- Improve delivery speed and predictability while maintaining quality.
- Ensure products meet SLAs, security/privacy requirements, and performance standards.
- Proactively manage incidents, risks, and technical debt.
- Support privacy-forward measurement (including cookie-less strategies) and privacy-by-design practices.
- Coach and develop product team members; model inclusive collaboration and clear communication.
- Establish KPIs and dashboards that connect platform work to business outcomes.
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