Senior Marketing & Growth Strategist

Group team.blue is an ecosystem of 60+ successful PaaS and SaaS brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services. team.blue's brands are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce, and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products. This broad product offering makes it a one-stop partner for online businesses and entrepreneurs across Europe. Company team.blue hub is a new internal startup within the team.blue group, created to deliver a unified, intelligent experience across all team.blue brands. Six months ago, we started building this small, top‑tier team with complete autonomy, using AI as leverage across every workflow to ship fast, think clearly, and achieve measurable results. Now, after six months in the market with the first squad, we are growing from 1 to 3 squads to deliver a complete Hub experience. Position As a Senior Marketing & Growth Strategist, you will define and execute the communication, engagement, and conversion strategy for the Hub from inside a small cross-functional squad. You will own the full growth lifecycle across the Hub surface - from understanding user behaviour, to shaping cross-brand journeys, to designing notifications, in-product messaging, and conversion experiments that drive activation, engagement, and long-term adoption. Your mission is to help customers move from a single-product relationship to a broader team.blue ecosystem experience by building trust, relevance, and measurable product engagement across brands. This is a highly hands-on individual contributor role. You will work closely with Product, Data, and Engineering to identify opportunities, define hypotheses, launch experiments, measure outcomes, and continuously improve performance.

Responsibilities

Positioning & messaging: Translate product capabilities and cross-brand use cases into clear, crisp customer-facing messaging that resonates across different touchpoints and markets. Notifications & in-product journeys: Design and iterate cross-brand notifications, in-product CTAs, onboarding nudges, and conversion experiments across the Hub experience. Lifecycle & communications: Build and execute multi-channel user communication programs across email, in-product messaging, and other relevant surfaces, with a strong focus on activation, engagement, and adoption. Experimentation & iteration: Define hypotheses, run A/B tests, analyse results, and scale what works. Data-driven optimisation: Instrument tracking, monitor funnel and engagement metrics, and continuously improve CTR, activation, conversion, engagement, and cross-brand adoption. Growth tooling & AI: Use analytics, automation, and AI-assisted tools to support experimentation, segmentation, personalisation, copy iteration, and performance analysis. Cross-functional collaboration: Partner closely with Product and Data on event triggers, segmentation logic, journey design, and in-product communication strategy; surface insights and recommendations to Hub and brand teams. Hands-on execution: Write high-quality copy for notifications, in-product messages, landing pages, and lifecycle communications, and ship quickly with a strong bias toward action. Profile 5+ years of experience in growth, product, lifecycle, or digital marketing, with hands-on ownership from zero-to-one through scale in a startup or scale-up environment. Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers. Proven ability to own growth outcomes end-to-end, including defining KPIs and driving measurable impact across metrics such as CTR, activation, conversion, engagement, retention, and adoption. Hands-on experience designing and executing growth programs, including experimentation and A/B testing, informed by a strong understanding of customer behaviour and growth loops. Comfortable working with event schemas, funnels, cohorts, and behavioural signals, and able to self-serve insights to inform decisions. Fluency in analytics, tracking, and modern growth tooling, including lifecycle automation, segmentation, personalisation, and AI-supported workflows. Demonstrated use of AI-augmented workflows in daily work (for example: analysis, segmentation, content iteration, research, experimentation, or prototyping). Comfort with advanced AI tools is strongly preferred. Excellent copywriting, positioning, and storytelling skills for SaaS products. Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders. Strong individual contributor mindset with a bias toward action; reliable, autonomous, detail-oriented, and comfortable operating in a fast-paced, ambiguous, highly cross-functional environment. Right to Work At any stage, please be prepared to provide proof of eligibility to work in the country you’re applying for. Unfortunately, we are unable to support relocation packages or sponsorship visas. ESG At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Interested in learning more about our dedication to making a positive impact? Check it out here. "Come as you are" Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance. #LI-DF1