Senior Manager, Paid Media – Clinical Research

Job Description:

• Own paid media strategy, execution, and optimization across active clinical trial protocols and site locations
• Manage campaign structure, taxonomy, bidding strategies, and budget pacing across platforms, including Google Ads, Meta, Reddit, and TikTok
• Drive qualified patient acquisition by optimizing toward downstream conversion events, including pre-screen submissions, qualified patients, and enrolled participants
• Design and execute structured experiments (geo splits, incrementality testing, audience targeting, match type testing) with clear hypotheses and decision frameworks
• Leverage platform AI, automation tools, and LLM-driven workflows to improve campaign performance, including keyword expansion, ad copy generation, and budget reallocation
• Partner with Marketing Tech and Analytics teams to implement enhanced conversion tracking, offline conversion imports, and accurate attribution across the patient funnel
• Monitor and optimize performance metrics, including cost per lead, cost per qualified patient, and cost per enrolled patient across studies and regions
• Manage geographic targeting at the DMA, city, and ZIP level aligned with site catchment areas and enrollment priorities
• Collaborate with Patient Recruitment teams to align media strategy with site capacity, enrollment goals, and protocol timelines
• Develop and maintain a unified condition-based search strategy to minimize overlap between paid and organic efforts
• Partner with content, SEO, and brand teams to translate search insights into patient-facing content across channels
• Maintain clean data pipelines and ensure accurate reporting within BI dashboards and CRM/CTMS systems
• Ensure all campaigns adhere to HIPAA, healthcare advertising policies, and brand safety standards
• Establish and maintain SOPs, naming conventions, QA processes, and operational frameworks to support scalable growth
• Identify performance gaps and implement continuous optimization strategies to improve efficiency and outcomes
• Participate in vendor management and collaborate with platform partners to leverage new features and resolve issues
• Perform additional duties as assigned by management

Requirements:

• Bachelor’s degree, or equivalent work experience preferred
• 7+ years of experience managing and scaling paid media campaigns across multiple platforms and markets
• Clinical research patient recruitment experience is preferred
• Proven success driving performance outcomes tied to downstream conversions beyond initial leads (e.g., qualified patients, appointments, enrollments)
• Experience operating in high-growth, performance-driven environments with measurable KPIs
• Digital marketing, paid media, or performance marketing training preferred
• Deep expertise in paid search and paid social, including modern strategies such as broad match, smart bidding, and audience targeting
• Strong experience with experimentation frameworks, including incrementality testing and performance analysis
• Hands-on experience with AI-driven marketing tools, automation, and LLM-assisted workflows
• Strong understanding of full-funnel performance marketing and attribution across complex customer journeys
• Ability to translate campaign data into actionable insights and strategic recommendations
• High level of operational discipline, including campaign structure, naming conventions, and QA processes
• Strong cross-functional collaboration skills with marketing, analytics, and operations teams
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment
• Working knowledge of HIPAA-compliant advertising and healthcare marketing regulations required
• Experience in healthcare, clinical research, or regulated industries preferred
• Familiarity with CRM systems and marketing analytics tools preferred.

Benefits:

• Medical, dental, and vision insurance for the individual employee and family
• 401K Retirement Plan with generous company matching
• Disability Insurance, 100% paid
• Life Insurance, 100% paid
• Paid Approved Training and ACRP Certification
• Paid Licensure Renewal
• 9 Paid Holidays
• 3+ Weeks Paid Time Off
• Bereavement Leave
• And more!