[Remote] Sr Lifecycle Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. As a Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs to accelerate product adoption, reduce churn, and drive multi-product expansion across Kaseya's portfolio.
Responsibilities
- Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria
- Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases
- Improve time-to-value through automated, guided adoption programs
- Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline
- Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing
- Influence multi-product attach, expansion ARR, and renewal readiness
- Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products
- Build messaging frameworks that proactively reinforce value and risk mitigation
- Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers
- Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps
- Identify friction points and partner with Product and PMM to prioritize improvements
- Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes
- Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels
- Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics
- Document lifecycle journeys and identify early activation and adoption gaps
- Launch initial value reinforcement assets in partnership with Renewals
- Operationalize lifecycle triggers for at least one product line
- Launch automated onboarding or adoption programs with measurable improvement in time-to-value
- Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output
- Establish lifecycle marketing as a core growth engine—not a communications function
Skills
- 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS)
- Experience driving adoption, retention, or expansion through data-driven programs
- Ability to translate product and usage data into lifecycle insights and interventions
- Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps
- Excellent copywriting skills and experience creating customer-facing, value-focused assets
- Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus
Company Overview
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