[Remote] Social Media Manager
Note: The job is a remote job and is open to candidates in USA. The Jackson Laboratory is an independent, nonprofit biomedical research institution dedicated to improving human health through genomic research. They are seeking a Social Media Manager to lead their enterprise social media strategy, focusing on audience growth, engagement, and content that resonates with various stakeholders.
Responsibilities
- Lead JAX’s enterprise social media strategy and strengthen our presence across institutional, scientific, advancement and business audiences
- Focus on audience growth, engagement, channel strategy and LinkedIn thought leadership
- Help match the right content to the right audiences across channels, build audience personas, support major campaigns and events, and partner with content experts to turn complex science, institutional priorities, videos and philanthropic stories into social-first content
- Advise leaders, work with expert content partners, use data to sharpen the work, grow relevant audiences, and stay focused in a collaborative environment
- Occasional travel, up to 10%, is expected for JAX events, conferences, campus visits and social media coverage needs
Skills
- Bachelor's degree and 8+ years or related experience
- Progressive experience in social media, digital communications, or integrated content marketing
- Demonstrated success developing and executing integrated social media strategies tied to measurable organizational outcomes
- Demonstrated experience developing executive or institutional thought leadership content, particularly on LinkedIn and professional platforms
- Strong understanding of social media strategy, audience segmentation, content distribution, paid amplification, and performance optimization
- Experience building audience personas and matching content strategies to distinct audiences, platforms, and engagement goals
- Exceptional writing, editing, storytelling, and audience engagement skills
- Experience with social analytics, social listening, and reporting tools used to measure and improve engagement performance
- Strong visual and video content instincts, including experience supporting social-first video and multimedia engagement
- Sound judgment managing public-facing communications, reputational considerations, and sensitive issues
- Ability to work effectively within a fast-paced, matrixed, and collaborative environment
- Experience within biomedical research, healthcare, higher education, life sciences, or mission-driven organizations preferred
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