[Remote] Senior Writer (DRTV and CTV)
Note: The job is a remote job and is open to candidates in USA. Moore is a data-driven constituent experience management company that focuses on integrated supporter experiences across various platforms. They are seeking a Senior DRTV and CTV Writer to create compelling scripts for fundraising campaigns, collaborating closely with producers and account teams to deliver impactful content.
Responsibilities
- Write compelling, emotionally resonant scripts for DRTV and CTV fundraising campaigns across a portfolio of nonprofit clients
- Develop concepts, narratives, and messaging frameworks that align with each client’s fundraising goals and brand voice
- Generate high volumes of script content quickly and accurately under tight production deadlines
- Adapt scripts for multiple formats including long-form DRTV, short-form CTV, social and other video formats
- Craft donor-facing messaging that motivates action while maintaining authenticity and mission alignment
- Review and cull through large volumes of raw footage to identify the most compelling story moments, sound bites, and visuals
- Develop story structures and editorial roadmaps from unscripted or documentary-style footage
- Collaborate with editors and directors to shape footage into narratives that serve fundraising objectives
- Identify and flag key testimonials, emotional beats, and footage gaps during pre-edit review
- Apply proven direct response and fundraising principles to all creative work: urgency, emotional triggers, clear calls to action, and donor motivation
- Partner with account and strategy teams to understand campaign goals, audience insights, and performance benchmarks
- Review and provide creative feedback on edits, ensuring scripts are executed with fidelity and impact
- Leverage data-driven audience insights to inform creative strategy, ensuring the right message reaches the right donor at the right time
- Actively use AI tools and technologies to enhance creative efficiency – including concept generation, research and content optimization
- Stay current on emerging AI creative tools and DRTV and CTV technologies, bringing new capabilities to the team as the landscape evolves
- Collaborate closely with Creative Directors, producers, and the VP, Creative on campaign development
- Present and pitch creative concepts, scripts, and campaign strategies directly to nonprofit clients with confidence and clarity
- Lead creative walkthroughs and concept presentations, articulating the strategic and emotional rationale behind each idea
- Actively participate in client feedback sessions and incorporate direction while maintaining creative integrity
- Champion creative quality and fundraising effectiveness across all DRTV and CTV work
Skills
- 7+ years of professional writing experience, with a significant focus on DRTV, CTV, or direct response video content
- Proven ability to cull through raw footage and develop scripts or story outlines at a fast pace
- Ability to concept creative that will require shooting new footage
- Deep understanding of fundraising principles including direct response mechanics, donor psychology, urgency, and emotional storytelling
- Strong portfolio of DRTV and CRV work that demonstrates range, craft, and fundraising effectiveness
- Demonstrated ability to read and interpret campaign performance data and translate results into actionable creative improvements
- Excellent collaboration and communication skills across creative, production, and account teams
- Brand experience is also valued
- Experience working within a nonprofit, fundraising agency, or direct response production environment preferred
Benefits
- Comprehensive healthcare
- Paid holidays
- Generous paid time off
Company Overview