[Remote] Senior Manager, Marketing & GTM (AI-First)

Note: The job is a remote job and is open to candidates in USA. Zencoder is an AI-first organization focused on building and orchestrating AI agents for various tasks. They are seeking a Senior Manager, Marketing & GTM who will lead the development of messaging, positioning, and go-to-market strategies for AI-enabled products, while also shaping industry narratives and driving growth initiatives.

Responsibilities

• Own company-wide messaging and positioning across products, audiences, and market segments
• Develop differentiated narratives that resonate with executives, practitioners, and business teams
• Translate complex capabilities into simple, compelling customer value
• Create messaging frameworks that scale across marketing, sales, product, customer success, and partnerships
• Continuously refine positioning based on customer feedback, market shifts, and competitive intelligence
• Shape how the market thinks about AI-enabled work, collaboration, productivity, and business outcomes
• Build narratives that elevate the conversation beyond features and functionality
• Partner with executives to develop industry points of view, keynote messaging, launch narratives, and thought leadership programs
• Establish the company as a leader in defining what AI-first organizations look like
• Lead GTM strategy for new products, features, and market expansions
• Drive launch planning, customer storytelling, enablement, analyst relations, and campaign execution
• Build AI-powered systems that accelerate experimentation and growth
• Identify repeatable growth loops across enterprise, self-serve, partnerships, and community channels
• Develop a deep understanding of competitors, market trends, emerging technologies, and customer needs
• Build positioning frameworks and battlecards that influence product and GTM strategy
• Help leadership make strategic decisions through market insight and customer understanding

Skills

• 3-5 years of experience in an early-stage, high-growth B2B companies in marketing, growth, strategy, or GTM leadership roles
• Exceptional storyteller and communicator
• Proven ability to create positioning and messaging that drives adoption, engagement, or revenue
• Strong strategic thinker with a bias toward execution
• Deep curiosity about AI and how it changes how businesses operate
• Comfortable working in ambiguity and creating structure where none exists
• Builder mentality: you don't wait for playbooks—you create them
• Recent MBA from top 10 MBA programs is an advantage

Benefits

• Impact: Gen AI will change how companies develop software in the next two years. Be at the frontier of that AI work, building a category-leading product in a huge market. You will have an everyday opportunity to innovate.
• Growth potential: Thrive in a high-growth AI startup combining personal and career growth.
• High Talent Density:Collaborate daily with our team of top-notch engineers and our founder, Andrew Filev.
• Flexibility:We hire globally, prioritizing talent over location. Work where you’re most productive and comfortable.

Company Overview