[Remote] Senior Manager, Go-to-Market Marketing (Data & AI)

Note: The job is a remote job and is open to candidates in USA. EPAM Systems is looking for a GTM Marketing Leader to own the global go-to-market strategy for their Data & AI portfolio. This role involves developing positioning and messaging, leading joint initiatives with hyperscalers, and executing global demand generation programs to drive pipeline and revenue.

Responsibilities

• Own the global GTM strategy for EPAM's Data & AI portfolio, aligning offerings to market opportunities, industry priorities, and client needs
• Develop clear positioning and messaging that differentiates EPAM in AI engineering, GenAI, and AI-native transformation
• Partner with portfolio and solution leaders to shape market-ready offerings and ensure strong value propositions
• Turn complex data and AI capabilities into compelling narratives that resonate across personas — from engineers to C-suite executives
• Build thought leadership and campaigns that establish EPAM as a credible, differentiated voice in AI-native transformation
• Lead joint GTM initiatives with hyperscalers (Google Cloud, AWS, Microsoft) and key AI technology partners (Anthropic, NVIDIA, and others)
• Align messaging and campaigns with partner priorities and field sales motions
• Collaborate with marketing and sales teams to design and execute global, multi-channel programs that generate demand and accelerate pipeline
• Track, measure, and optimize performance using data-driven insights
• Orchestrate complex, global initiatives across marketing, business, alliances, and communications teams
• Ensure alignment across stakeholders while maintaining speed and focus on outcomes
• Operate effectively in a matrixed organization, balancing competing priorities

Skills

• Bachelor's degree required; advanced degree preferred
• 8–12+ years in B2B marketing within technology services, consulting, systems integration, or enterprise software
• Proven track record developing and executing GTM strategies for technology offerings, ideally in Data, AI, or cloud ecosystems
• Strong understanding of hyperscaler ecosystems (Google Cloud, AWS, Microsoft) and partner-led GTM models
• Experience managing complex, global marketing programs in a matrixed organization
• Exceptional messaging, storytelling, and communication skills — able to bridge deep technical concepts and executive narratives
• Data-driven approach to decision-making; uses insights to guide strategy and improve program performance
• Strong stakeholder management and cross-functional leadership capabilities
• Builder and operator mentality — can architect bold strategy while executing hands-on in a fast-evolving environment
• Self-starter with a bias for action and clear accountability for results
• Comfortable operating in ambiguity, especially within AI and emerging technologies

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

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