[Remote] Remote Sr Manager, eCommerce Experience & Content, Kay
Note: The job is a remote job and is open to candidates in USA. Signet Jewelers is the world's largest retailer of diamond jewelry, and they are seeking a Senior Manager for eCommerce Experience and Content. This role is responsible for driving improvements in onsite performance with a focus on conversion rate, customer engagement, and revenue growth by leading the strategy and execution of digital experiences across various platforms.
Responsibilities
- Lead the end-to-end digital site experience across Kay and Kay Outlet, ensuring a cohesive, customer-centric journey that drives engagement, conversion, and revenue
- Own the execution of onsite brand strategy, ensuring the site experience consistently reflects brand positioning and aligns with overall business priorities and strategic direction
- Define and execute a data-driven optimization roadmap to improve engagement, conversion, and revenue
- Optimize core experiences including navigation, PLP, PDP, landing pages and internal search ensuring alignment to customer intent and business goals
- Identify friction points across the customer journey and implement solutions that improve performance at scale
- Partner with Marketing to ensure traffic intent aligns with landing page and onsite experience
- Collaborate with Product and Engineering to define and prioritize high-impact enhancements that improve conversion
- Oversee content strategy to ensure it supports both SEO growth and conversion performance, with clear measurement of impact
- Partner with the SEO agency and internal SEO team to prioritize, operationalize, and QA SEO recommendations, balancing organic growth with onsite conversion performance
- Guide internal linking and content structure to improve discoverability, engagement, and revenue contribution
- Lead and develop a team (manager + 2 specialists), ensuring clear priorities, accountability, and high-quality execution
- Foster a culture of data-driven decision-making, continuous testing, and performance accountability
- Improve team processes to increase speed, quality, and scalability of execution
- Leverage tools such as Adobe Analytics & Content Square to uncover opportunities and monitor performance across the customer journey
- Track, and report on KPIs related to conversion, engagement, revenue and customer behavior
- Partner with analytics teams to develop dashboards and reporting that drive actionable insights and decision-making
- Translate insights into clear action plans and prioritization of initiatives
- Lead and align the A/B testing roadmap, ensuring prioritization is driven by revenue impact and customer experience improvements
- Develop test hypotheses based on data, customer behavior, and business needs, and ensure learnings are scaled
- Monitor industry trends and competitor experiences to identify opportunities and bring forward innovative ideas to improve performance
Skills
- Bachelor's degree in marketing, business/Ecommerce, merchandising, analytics
- 5+ years of eCommerce/Digital experience
- Proven track record of driving conversion and revenue growth through site optimizations
- Strong analytical skills with experience using Adobe or Google analytics
- Ability to translate data into actionable insights and business impact
- Experience working cross-functionally with Merchandising, Marketing/Creative and Product/IT teams
- Experience with tools like Jira, Excel, Site CMS, Hybris, Figma, Content Square
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
Company Overview