[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Hidden Level is focused on advancing airspace awareness using innovative RF sensing technology. They are seeking a Product Marketing Manager to lead product marketing efforts, including developing go-to-market strategies, conducting market research, and managing product commercialization activities.
Responsibilities
- Plan and execute GTM strategies for product launches and market expansion initiatives
- Coordinate across cross-functional teams to ensure successful execution of GTM plans
- Develop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial markets
- Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape
- Gather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business priorities
- Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities
- Monitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategies
- Develop and maintain strong product positioning and messaging that clearly communicates Hidden Level’s value proposition for defense audiences
- Create solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomes
- Develop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioning
- Develop and execute analyst relations strategies that increase awareness, credibility, and market visibility
- Coordinate analyst briefings, inquiries, product updates, and market education initiatives
- Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach
- Collaborate with partners on co-marketing initiatives and joint campaigns
- Drive product commercialization activities from concept through launch and market adoption
- Partner closely with Product Management, Engineering, Sales, and Business Development
- Develop and maintain external-facing product roadmaps and product narratives
- Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities
- Provide regular reports and insights to marketing leadership on marketing performance and ROI
Skills
- Bachelor's degree in Marketing, Business, Communications, Engineering, Physics, or a related technical field
- A minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies
- Strong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategy
- Prior experience in Defense Tech sector or related U.S. Department of Defense entity
- Familiarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologies
- Experience managing product marketing efforts in a remote environment
Benefits
- Health insurance
- Paid parental leave
- Flexible time off
- 401(k) with employer contributions
- Life insurance
- Disability insurance
- Potential stock options
Company Overview