[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Ocho is a leading Agentic Test Automation Platform that helps Fortune 500 enterprises accelerate software delivery using AI. They are seeking a Senior Product Marketing Manager to define and own product marketing strategies, focusing on market representation and conversion of the self-serve funnel.
Responsibilities
- Define how the market sees the product — set the positioning, the category frame, and the point of view that makes the platform legible and compelling
- Build the narrative arc that connects the shift happening in software testing to the outcomes audiences care about, running through every asset from the homepage to the keynote
- Own the dual GTM motion — a PLG self-serve funnel where users sign up and convert through the product, and an enterprise motion that moves Fortune 500 buyers through evaluation
- Ship the full asset stack: website copy, campaign creative, sales decks, demo scripts, one-pagers, battle cards, case studies, pricing pages, and launch communications
- Drive in-product education — own in-product copy, getting-started flows, onboarding, empty states, FAQs, help content, and the lifecycle email programme
- Own pricing and packaging, the trial funnel, and the conversion experiments that improve it
- Run product launches end-to-end across product, engineering, design, demand gen, sales, and customer success
- Run the win/loss programme and feed insights back into messaging, pricing, and packaging
- Find the next commercial wedge through customer interviews, market analysis, and sales signal — then build the playbook around it
- Use AI to multiply output across research, competitive intelligence, and content
Skills
- A genuine pull toward startup and high-growth environments where the product, market, and plan are still moving — you see that as the fun part
- Real curiosity about products and how they work — you like getting hands on something, figuring out what it does, and finding the clearest way to explain it
- A love of writing and a sharp eye for content and creative — you care about the craft of a sentence and can tell good from almost-good
- An appetite for continuous learning — the product will change, the category is being defined in real time, and you are excited to keep learning your way into it
- A collaborative, low-ego, proactive approach — you move easily between high-level strategy and hands-on execution
- Proven product marketing experience across positioning, GTM strategy, launches, and the full asset stack
- Domain experience in test automation, developer tools, or AI and automation platforms
- Familiarity with in-product onboarding, lifecycle email, and conversion rate optimisation
- Previous ownership of pricing and packaging decisions
Benefits
- Remote-first — work from where you do your best work, with the autonomy and trust to own your outcomes.
- Career acceleration — genuine investment in your development with opportunities to grow your skills and expand into leadership.
- Inclusive by design — a culture where diverse perspectives are valued and every voice is heard and respected.
- Strong compensation and benefits — competitive salary, equity, and benefits that support your life outside of work.
Company Overview