[Remote] Outbound Marketing Manager – Email Lead Generation (GTM)

Note: The job is a remote job and is open to candidates in USA. Zero Risk Growth (ZRG) is a B2B lead‑generation agency recognized for its advanced AI‑powered outbound systems. The Outbound Marketing Manager will lead the delivery of outbound email campaigns, combining data engineering and creative marketing to generate qualified meetings for clients.

Responsibilities

• Build targeted, high‑performing cold email campaigns that generate qualified meetings
• Write cold email sequences using frameworks, signals, and creative angles
• Test, optimize, and iterate to maintain strong reply and meeting rates
• Ensure consistent delivery of qualified meetings across all clients
• Source, enrich, and validate ICP‑aligned prospect lists (Clay, Apify, Apollo, scrapers)
• Build highly targeted ICP‑aligned lists with segmentation and prioritization
• Ensure data accuracy, structure, deduping, and validation
• Use AI prompting for research, angles, personalization, and testing
• Build new outbound workflows and GTM systems that improve performance
• Innovate across data, messaging, and workflow design
• Build advanced Clay workflows using signals (hiring, funding, tech stack, job changes, content)
• Create multi‑step automations, conditional logic, and enrichment pipelines
• Implement lead scoring, prioritization, and TAM segmentation
• Automate repetitive tasks to save hours and improve operational efficiency
• Maintain deliverability, domain health, and sending infrastructure
• Diagnose performance issues early and implement improvements
• Ensure campaigns launch on time and meet performance benchmarks

Skills

• 4+ years writing cold B2B email campaigns (Required)
• 4+ years in cold email lead generation (Required)
• 2+ years building workflows, tables, and signals in Clay (Required)
• Strong AI prompting and AI‑assisted marketing skills
• Experience with list‑building tools (Apify, Apollo.io, scrapers, etc.)
• Deep understanding of outbound signals and relevance frameworks
• Knowledge of deliverability and sending best practices
• Creative, strategic thinker with strong outbound instincts
• Ability to diagnose, optimize, and scale outbound performance

Benefits

• Fully remote work with complete location flexibility
• Flexible time‑off structure
• Competitive compensation
• Performance‑based bonuses

Company Overview