[Remote] Marketing Specialist - Demand Generation
Note: The job is a remote job and is open to candidates in USA. Accordant Company is seeking a Marketing Specialist focused on Demand Generation to drive revenue growth through multi-channel marketing campaigns. The role involves managing campaigns from strategy to execution while collaborating with sales and subject matter experts to deliver targeted messaging and measurable results.
Responsibilities
- Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth
- Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting
- Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences to support growth initiatives
- Support account-based marketing efforts by creating personalized campaigns for strategic accounts and high-value prospects
- Create campaign content across multiple channels, including email, landing pages, blogs, webinars, social media, video, and digital advertising
- Build and manage nurture/drip email programs that guide prospects through the buyer journey and increase engagement with Accordant's solutions and services
- Leverage AI tools and emerging technologies to improve campaign planning, audience targeting, content creation, and workflow efficiency
- Monitor campaign performance and analyze key metrics including engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact
- Execute A/B testing initiatives across messaging, creative, calls-to-action, and campaign tactics to continuously improve results
- Partner closely with SDRs and Account Executives to align campaign strategy, improve lead quality, and support effective follow-up processes
- Maintain audience quality and segmentation accuracy while supporting initiatives that improve database growth and marketing reach
- Write industry-focused and product-focused content that supports campaign objectives, SEO initiatives, and thought leadership efforts
- Collaborate with internal subject matter experts, consultants, software developers, and vendor partners to create relevant and compelling content
- Stay current on ERP, financial management, AI, and industry trends to identify new opportunities for growth and campaign innovation
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2-5 years of experience in B2B marketing, demand generation, email marketing, and/or campaign management roles
- Experience marketing ERP, financial management, or other enterprise SaaS software solutions
- Experience building and executing end-to-end marketing campaigns across the buyer journey, including top-of-funnel awareness, mid-funnel engagement, and bottom-funnel conversion programs
- Experience creating and optimizing email marketing campaigns, including copywriting, email design and layout, CTA development, audience segmentation, nurture and drip programs, A/B testing, and performance analysis using metrics such as open rates, click-through rates, conversions, and pipeline generation
- Strong written communication skills with the ability to create compelling messaging across multiple formats and channels
- Experience working cross-functionally with sales, operations, product, or consulting teams
- Strong analytical skills with the ability to interpret campaign data and make performance-driven recommendations
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
- Self-motivated, adaptable, and comfortable operating in a fast-paced environment with evolving priorities
- Experience with marketing automation platforms such as HubSpot, Salesforce Account Engagement, Act-On, Mailchimp, or similar tools
- Experience using AI tools such as Claude, Gemini, ChatGPT, or related platforms to improve marketing effectiveness and productivity
- Experience supporting industries such as construction, real estate, manufacturing, distribution, healthcare, nonprofit, or professional services
- Experience creating content for webinars, events, thought leadership programs, and digital campaigns
- Experience with SEO tools and analytics platforms such as Google Analytics, Google Search Console, Semrush, or Ahrefs
- Working knowledge of Adobe Creative Suite, Canva, or similar design tools
Company Overview