[Remote] Marketing Production Developer
Note: The job is a remote job and is open to candidates in USA. Cypress HCM is looking for a Marketing Production Developer to join their Global Policy Strategy team. This role involves owning the end-to-end execution of marketing campaigns and collaborating with stakeholders to translate business requirements into effective campaign logic using advanced marketing automation tools and SQL.
Responsibilities
- Build and deploy engagement marketing campaigns end to end. Including:
- In-product banners
- Push notifications
- SMS
- Landing pages
- Forms/Surveys
- Partner with stakeholders to understand business requirements, scope the work, and propose feasible technical solutions before build begins
- Define and build target audiences using platform filters, custom logic, and detailed user attributes or lifecycle stage; validate those audiences with SQL before deployment
- Write SQL to pull lists, validate data, QA segment counts, and answer ad-hoc data questions that come up mid-build
- Develop logic-based customer journeys and event-triggered campaigns inside our marketing automation tools
- Identify innovative, scalable solutions for recurring campaigns and production challenges - recognizing patterns, proposing improvements, and adapting when the existing playbook doesn't fit
- Manage and maintain campaign-related data sources and integrated marketing tools to ensure campaigns pull and push the right data
- Develop and troubleshoot forms used for lead capture, sign-ups, and survey routing
- Execute against tight deployment timelines while maintaining the high production quality bar
- Ensure the right channels and tools are selected for each campaign and provide strategic guidance to stakeholders on content personalization
- Self-manage a diverse production queue. Prioritizing work across stakeholders, flagging conflicts early, and escalating only when needed
- Support stakeholders with training, documentation, and tool access
Skills
- Advanced expertise building campaigns in enterprise ESPs / marketing automation platforms (Marketo, SFDC, Braze, etc.)
- Advanced expertise in audience segmentation. Able to translate stakeholder intent into precise targeting logic using detailed user attributes, lifecycle stage, platform filters, and custom logic
- Proficiency with SQL to validate data, pull lists, QA audiences, and support campaign builds. Comfortable working directly against marketing data sources without hand-off
- Demonstrated ability to scope development work from business requirements, surface trade-offs, and propose feasible solutions on planning calls
- Experience developing logic-based, event-triggered customer journeys in a marketing automation tool
- Experience managing or validating integrated marketing data sources and the connections between marketing tools
- Track record of high-attention-to-detail work in a collaborative production process where only campaigns of the highest caliber go out externally
- Ability to prioritize a diverse workflow and meet multiple deadlines without needing detailed oversight
- Critical thinking and problem-solving skills: able to interpret ambiguous requests, weigh trade-offs, and choose an approach when there is no defined process to follow
- Self-starter who explores new functionality and troubleshoots across a diverse ecosystem of marketing tools (CMS, ESPs / marketing automation, form builders)
- HTML / CSS proficiency for email and landing page troubleshooting
- Strong analytical instincts and comfort answering business questions with data
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