[Remote] Integrated Marketing Communications Manager
Note: The job is a remote job and is open to candidates in USA. iRhythm Technologies is a leading digital healthcare company focused on cardiac health solutions. The Integrated Marketing Communications Manager will lead the U.S. marketing communications strategy, ensuring alignment with business goals and driving brand strength and market adoption.
Responsibilities
- Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
- Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
- Translate enterprise and product strategies into clear, differentiated messaging frameworks and campaign plans
- Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
- Define messaging architecture and enforce standards across campaigns, content, and channels
- Serve as the primary authority on brand integrity and positioning within the U.S. market
- Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
- Ensure campaigns are insight-driven, performance-oriented, and optimized across channels
- Partner with Digital, Product Marketing, and Sales to maximize campaign effectiveness and ROI
- Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
- Drive cross-functional alignment across Marketing, Sales, and Corporate Communications to ensure coordinated execution
- Establish scalable launch frameworks and best practices
- Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives
- Influence senior stakeholders and drive alignment across functions without direct authority
- Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence
- Set strategic direction for digital, events, and content channels, ensuring alignment with customer journey and business goals
- Leverage performance data and analytics to continuously optimize channel effectiveness and investment decisions
- Lead marketing communications process optimization, including workflow standardization, template development, and quality improvements
- Drive scalable operating models that improve speed, efficiency, and consistency as part of broader marketing transformation efforts
- Own agency relationships, including scope definition, performance management, and output quality
- Ensure agencies deliver against strategic objectives, timelines, and budget expectations
- Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements
- Proactively identify and mitigate compliance risks while maintaining speed and quality of execution
Skills
- Bachelor's degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
- 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries
- Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
- Experience operating in highly regulated environments
- Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
- Strong strategic thinking, executive communication, and project leadership skills
- Experience managing agencies and external partners
- Willingness to travel up to 30%
- Advanced degree (e.g., MBA)
- Experience in cardiology or cardiovascular-related healthcare sectors
- Experience working across Marketing, Clinical, R&D, Health Economics, and Sales organizations
Company Overview