[Remote] Email Marketing/CRM Manager
Note: The job is a remote job and is open to candidates in USA. Robert Half is a hospitality and travel-focused marketing agency seeking a technically strong Email Marketing & CRM Manager for a 4-6 month contract. The role involves building and managing automated email journeys, ensuring data integrity, and analyzing performance reports to optimize campaigns.
- Responsibilities
- Build and manage automated email journeys in HubSpot and/or Salesforce Marketing Cloud, including behavior-triggered workflows, time-based sequences, and transactional sends
- Own QA and deployment from start to finish. Errors get caught before sends, not after
- Handle segmentation, list management, and audience builds across multiple client accounts
- Keep CRM data clean and well-structured; troubleshoot platform issues when they come up
- Pull performance reports, identify what's working and what isn't, and make recommendations accordingly
- Work directly with strategy leads to translate campaign briefs into accurate, on-time builds
- Skills
- Real, hands-on platform experience with HubSpot and/or SFMC, including builds, automations, and integrations
- A track record of building and managing complex automated journeys, not just simple drip sequences
- Solid QA instincts and a clean, organized approach to list and data management
- Comfort pulling and interpreting performance data without needing someone to hand you a template
- Working knowledge of CRM data structures and what it takes to keep them functional long-term
- Agency experience preferred. You're used to multiple clients, shifting priorities, and tight timelines
- Hospitality or hotel marketing background is a genuine plus, not just a checkbox
- Proficiency in both HubSpot and SFMC
- AMPscript, SQL, or HubSpot API/workflow experience
- Familiarity with hospitality tech integrations, including PMS systems and loyalty data
- Company Overview
- At Robert Half, we prioritize your security—if you believe you've encountered a scam or fraudulent recruiter, please report it immediately to https://www.roberthalf.com/us/en/fraud-alert. It was founded in 1948, and is headquartered in Menlo Park, California, USA, with a workforce of 10001+ employees. Its website is http://www.roberthalf.com/.