[Remote] CRM Business Analyst (Salesforce)
Note: The job is a remote job and is open to candidates in USA. pureIntegration is a technology consulting firm with 22 years of experience servicing Fortune 100 clients headquartered in the DC area. They are seeking a CRM Business Analyst to support CRM Operations in scaling systems, workflows, and data infrastructure for client Ads Sales, translating field sales needs into documented requirements and executing CRM enhancements globally.
Responsibilities
- Gather, validate, and document business requirements from regional teams, translating local market needs into structured, scalable enhancement requests
- Maintain the CRM workflow documentation library, ensuring it reflects current system state and is accessible to field teams and stakeholders
- Support the development and maintenance of CRM policies and governance documentation
- Serve as a day-to-day operational resource for CRM workflow execution, supporting the vendor operations team and handling escalated issues requiring deeper system knowledge
- Assist in the administration and configuration of CRM workflows, fields, and integrations under the direction of the CRM Operations Manager
- Monitor data quality, flag anomalies, and support the resolution of CRM data integrity issues across regions
- Analyze seller behavior and CRM utilization data to identify friction points, adoption gaps, and opportunities to improve workflow effectiveness
- Build and maintain reports and dashboards that surface CRM performance metrics for operational and leadership audiences
- Support pre- and post-launch analysis for CRM enhancements, measuring adoption and impact against defined success metrics
- Partner with regional teams to understand local workflows and surface patterns that can be codified into global solutions
- Coordinate with readiness and enablement teams on the rollout of CRM updates, supporting training materials and field communications
- Participate in sprint reviews, UAT cycles, and release planning with the Product & Technology team
Skills
- 3–5 years of experience in sales operations, revenue operations, business analysis, or a related function in a media, technology, or high-growth environment
- Hands-on experience with SFDC — including reporting, workflow configuration, and data management
- Strong analytical skills with the ability to work with large datasets, identify trends, and present findings clearly to non-technical audiences
- Proven ability to gather and document business requirements and translate them into actionable, structured specifications
- Excellent written and verbal communication skills; comfortable working across time zones with global stakeholders
- Detail-oriented with strong project management instincts — able to manage multiple workstreams simultaneously without dropping threads
- Comfortable with ambiguity and the hands-on nature of building operations in a scaling environment
- Familiarity with sales methodologies and how CRM systems support the end-to-end seller workflow is a plus
Benefits
- Candidates are also eligible for limited benefits such as health insurance, professional development, training, our referral bonus program, and our wellness program.
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