[Remote] Content Creator (Freelancer)
Note: The job is a remote job and is open to candidates in USA. WITHIN is the world's first Performance Branding company, and they are seeking a creative and highly motivated Content Creator to join their Creative Production team. The role involves creating engaging content for social media platforms, particularly focusing on User-Generated Content (UGC) styles and collaborating with various teams to align content with campaign goals.
Responsibilities
- Trendspotting & Ideation: Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts
- Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel
- UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC
- Creative Collaboration: Work closely with the [Social Media Manager / Content Lead] and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices
- Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native
- Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving
- Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms
- Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance
Skills
- Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts
- Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content
- Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro)
- Strong understanding of what makes UGC effective and experience creating content in that authentic style
- Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends
- Excellent communication skills and ability to work effectively within a team environment
- Ability to manage multiple projects simultaneously and meet deadlines
Company Overview