[Remote] Chief Marketing Officer
Note: The job is a remote job and is open to candidates in USA. Our client, a fast-growing Jewelry and fashion brand generating $100M in annual e-commerce revenue, is seeking a Chief Marketing Officer to lead digital customer acquisition and drive profitability. This role will own the digital growth P&L, lead a distributed team, and drive the strategy that unlocks the next stage of scalable customer acquisition.
Responsibilities
- Digital P&L leadership
- Accountability for CAC, LTV, MER, contribution margin, and channel capital allocation
- Paid acquisition strategy
- Build and execute a structured testing roadmap across paid channels (Meta, Google, affiliates), rapidly scaling winning campaigns and shutting down underperformers
- Customer acquisition at scale
- Improve the economics of new-customer acquisition and scale paid spend significantly as performance improves. META
- Conversion & retention optimization
- Increase funnel conversion, AOV, and repeat purchase rate through landing page optimization, checkout improvements, upsell strategies, and lifecycle marketing (email/SMS)
- Team leadership
- Lead a distributed digital team across multiple geographies, setting clear performance goals and accountability
- AI experimentation
- Leverage emerging AI tools across creative production, analytics, and campaign workflows to accelerate testing and performance improvements
Skills
- D2C e-commerce experience selling physical consumer products ($20M+ revenue scale)
- Deep expertise in paid acquisition, particularly Meta, to female audiences
- Proven track record improving CAC, ROAS, and contribution margin
- Experience with Shopify or comparable platforms plus lifecycle marketing tools such as Klaviyo or Attentive
- Demonstrated ownership of digital P&L or growth function budgets ($3M–$10M+)
- Hands-on experience with A/B testing, funnel optimization, and offer strategy
- Experience managing teams (5+ people) and driving performance accountability
- Evidence of practical AI experimentation in marketing workflows
Benefits
- Profit sharing
- Equity
Company Overview
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