Performance Creative Lead
Company Description: RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment Who We Are: An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 1000+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers. We are seeking an ambitious, data-driven leader for the position of Performance Creative Lead. This is a highly strategic role at the intersection of performance marketing, deep analytics, AI/ML technologies, and creative production. Key Responsibilities & Scope of Work Creative Optimization & Strategy Supervise, mentor, and align a cross-functional creative team. Build a systematic approach to Creative Preference Optimization: from data collection to final decision-making. Implement structured creative evaluation and benchmarking frameworks. Form, maintain, and execute a strategic roadmap for the development of internal optimization tools. Ensure creative strategy alignment across marketing, product, and R&D teams. Analytics & Decision Making Identify and monitor core creative quality metrics: CTR, CVR, retention impact, preference scores. Conduct in-depth analysis of performance data and user behavioral signals. Interpret A/B test results and make data-backed recommendations for continuous improvement. Ensure data quality and methodological correctness of all experiments and statistical models. Collaboration with Creative & Product Teams Work closely with designers, copywriters, and producers to create high-performing assets that match algorithmic insights. Translate complex backend analytics into actionable, easy-to-understand creative recommendations. Coordinate the full optimization lifecycle: "analysis → hypothesis → prototype → test → implementation". AI, ML & Tech Automation Manage the implementation of ML solutions for modeling creative preferences (ranking models, embeddings, scoring pipelines). Monitor the quality and efficiency of automatic creative selection and generation systems. Initiate the development of internal tools: analytics dashboards, testing automation, content classification, and recommendation algorithms. Communication & Reporting Present optimization results, trends, insights, and business impact to management and stakeholders. Generate high-level reports on optimization effectiveness, impact on core business metrics, and ROI. Coordinate priorities between teams and actively participate in quarterly OKR planning. Required Hard Skills & Experience: Media Buying Background: Deep understanding of how major ad network auctions function (Meta, FB, TikTok, Google) and their internal content optimization algorithms. Proven experience in hands-on user acquisition and managing significant advertising budgets in the past. Creative Expertise (Design / Production): Solid understanding of composition, visual psychology, consumer behavior, and modern trends in design and video production. Ability to think in global concepts rather than just following basic tasks. Hands-on experience with design/editing tools (Adobe Suite, Figma, etc.) is a massive plus. Data-Driven Analytics & A/B Testing: Mastery of performance marketing metrics (CTR, CVR, CPA, LTV, Retention). Fundamental knowledge of mathematical statistics to ensure correct A/B testing and evaluation of statistical significance. Experience with AI/ML Tools: Understanding the principles of generative AI networks (Midjourney, Stable Diffusion, ChatGPT) to optimize creative workflows, as well as core principles of predictive analytics (how ranking models select and match content for specific audiences). Additional Information Our Benefit Cafeteria is Packed with Goodies: Children Allowance Mental Health Support Sport Activities Language Courses Automotive Services Veterinary Services Home Office Setup Assistance Dental Services Books and Stationery Training Compensation And yes, even Massage! Ready to Take the Leap? Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality. At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.