Paid Social Specialist

Finch is a fully remote, global performance marketing agency working with clients across the US, LATAM, Europe, and Asia. We are looking for a Paid Social Specialist to own day-to-day campaign execution across a portfolio of paid social accounts. This role exists to ensure campaigns are built right, tested continuously, and performing against clear KPI targets, with the attention to detail and proactive mindset needed to catch issues before they become problems. This is not a generalist or entry-level role. From day one, you'll be expected to independently manage multiple accounts, maintain tracking integrity, and run disciplined creative and audience testing. You'll work closely with the Social Lead Specialist and creative teams to align execution with broader strategy, but you own the work. The ideal candidate lives in Meta Ads daily, has experience managing multiple clients simultaneously, and brings genuine opinions about why campaigns perform or underperform.

Responsibilities

Build and maintain scalable paid social structures across prospecting, retargeting, and lifecycle flows to ensure stable delivery and continuous learnings. Translate creative inputs into testable variants, identify winners and losers, and drive iterative performance improvements across platforms. Validate pixel/CAPI/event setups, monitor attribution mismatches, and maintain campaign hygiene to ensure decisions are grounded in reliable data. Own day-to-day pacing and performance health of assigned social clients, flagging risks and optimizing toward KPIs proactively. Work closely with the Social Lead Specialist and creative/strategy teams to align execution with broader paid social goals and client growth opportunities. Why Join Finch Work globally, stay flexible: Join a fully distributed team across the US, LATAM, Europe, and Asia. Meaningful impact from day one: Your work directly influences client performance outcomes. A culture built on curiosity, transparency, and ownership: We share context and empower people to make decisions. High-caliber teammates: Collaborate with specialists across Paid Search, DSP, Creative, Analytics, and Client Success. Learning as a default: We're building something new, experimentation and growth are part of the job.

Requirements

We're looking for: 4+ years of hands-on paid social experience — Meta Ads mandatory, TikTok and/or LinkedIn a plus. Proven track record managing multiple client accounts simultaneously, with exposure to high-spend or high-volume environments. Strong command of campaign structure best practices: prospecting, retargeting, and lifecycle flows. Proficiency with pixel/CAPI implementation and event validation. Solid understanding of attribution models and signal quality management. Experience running structured creative and audience testing frameworks. Deep familiarity with performance marketing KPIs: CPA, ROAS, CPM, CTR, and similar. Understanding of full-funnel logic and how creative and audience strategy shifts by funnel stage. High attention to detail and data hygiene discipline. Upper-intermediate to advanced English proficiency (Required)