Paid Search Coordinator (Google App campaigns)

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE As an Account Coordinator, Paid Search your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge. PROFICIENCY EXPECTATIONS We expect Account Coordinator's to develop a solid foundation of paid search analytical and technical expertise and be proficient in the following: Proficiency in Excel/Sheets: Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to:

• sorting
• filters
• vlookup
• concatenate
• pivot tables
• text to columns
• conditional formatting

Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Accuracy is critical, and Associates will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients. Proficiency in Paid Search: Ability to navigate through the UIs to:

• Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.
• Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
• Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
• Create and edit campaigns, ads, and audiences in Facebook
• Understanding of DMUS’s SEM methodology
• Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
• High-level understanding of the different levers to pull to hit target goals
• Attend search-specific training led internally or by channel partners to continue education
• Experience across Google - search, display and/or app campaigns
• Experience with a combination of these campaign types: UAC (universal app campaigns), ACi (app campaign install), Google app campaigns, GDN campaigns (Google Display Network), performance max, discovery campaigns
• Experience with A/B testing

GROWTH EXPECTATIONS Over time in the role, we expect Associates to be responsible for learning and mastering higher-level concepts as outlined below:

• Report write-ups –Able to identify performance trends, understand the metrics, explain why certain things happened in the past week, and develop write-ups with clear explanations.
• Bid adjustments – Able to understand different bidding methodologies (smart bidding vs manual) and the strategy behind the bid adjustments.
• Daily performance monitoring – Understand what to look at within the platforms daily to know when an action is needed based on performance fluctuations and trends. Understands how to leverage Qontrol to identify where accounts need attention and conduct a deeper investigation to solve execution problems.
• Budget pacing - Able to update, monitor, and communicate budget pacing performance to the broader team and flag any pacing areas above/below 15% variation.
• Campaign builds – Able to develop suggestions on the best method to build out a campaign, overall theme, keywords (search), parameters, settings, ads, etc.
• Pixels – Able to create/pull/QA pixels, tracking, remarketing, and list creation.
• Able to delegate production tasks to nearshore or other internal team members where appropriate.

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