National Account Manager, Natural & Specialty

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships. This role is for someone who:

• Thinks like an owner and operates like a quarterback — fully accountable for their accounts end-to-end
• Builds real relationships with buyers and earns their trust over time
• Is equally comfortable in a line review and a broker performance conversation
• Turns distribution into velocity and data into action
• Wants to grow with a brand that’s moving fast and winning

What You'll Do

Retail Relationship Ownership

• Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans
• Build strong, trusted relationships with buyers and key stakeholders
• Expand into additional accounts and channels over time

Business Performance & Growth

• Own the full P&L across your accounts
• Drive revenue, distribution, and velocity through thoughtful planning and execution
• Lead line reviews, resets, and promotional strategies that deliver results

Broker Management

• Manage broker partners as an extension of your team
• Set clear expectations, ensure accountability, and drive execution at shelf

Trade Spend & Promotional Strategy

• Plan, allocate, and optimize trade spend
• Evaluate ROI and continuously refine promotional strategies to improve performance

Forecasting & Cross-Functional Alignment

• Own account-level forecasting and partner cross-functionally to ensure alignment with supply chain and inventory planning
• Partner closely with Marketing, Operations, and Planning to bring retailer-specific programs to life

Analytics & Storytelling

• Use data to understand performance and identify opportunities
• Translate insights into clear, compelling narratives that influence buyers and internal stakeholders
• 4+ years of experience in CPG sales or retail account management
• Experience working with Natural or Specialty retailers (Sprouts, GNC, Vitamin Shoppe, Wegmans, Whole Foods, etc.)
• Strong commercial instincts with the ability to manage a business end-to-end
• Comfortable owning relationships and representing the brand directly with buyers
• Analytical thinker who can turn data into action
• Highly organized and detail-oriented with strong follow-through

Nice to Have

• Existing relationships with key buyers in Natural or Specialty
• Experience in supplements, wellness, beauty, or food & bev CPG
• Broker management experience
• Familiarity with KeHE and UNFI
• Experience in a high-growth or emerging brand environment
• Competitive compensation and equity
• Fully-paid health, dental, and vision insurance
• 401K program
• Remote, with regular travel expected