Merchandising Specialist; Remote

Position: Merchandising Specialist (Remote)

Key Responsibilities

• 1. Competitive & Cross-Industry Research
• Competitor Audits:

Conduct weekly "Storefront Checks" of direct competitors to track their pricing shifts, hero-bundle structures, and GWP thresholds.

• Trend Spotting:

Monitor non-competitor "Best-in-Class" brands (e.g., global beauty or electronics giants) to identify innovative merchandising tactics that can be adapted for our channels.

• White Space Analysis:

Identify opportunities and products where brand competitors are deploying new promotional mechanics on marketplace platforms and in retail activations.

• 2. Channel Product Strategy
• Assortment Planning:

Define the right product mix per channel — what goes online, what goes in-store, and what warrants cross-channel placement — based on consumer demand, inventory position, and brand strategy.

• Launch Sequencing:

Collaborate with commercial and marketing teams to plan how new products are introduced across channels, prioritizing by readiness, sell-through potential, and strategic fit.

• Range Rationalization:

Continuously review the active assortment to identify underperforming SKUs and recommend listings to retire or reposition.

• Retail Activation Support:

Collaborate with retail and trade marketing teams on planogram recommendations, in-store promotional fixtures, and seasonal shelf strategies.

• 3. Pricing Architecture & Promotion Strategy
• Master Price List Management:

Own the master price list across SGD, MYR, VND, PHP, IDR, INR — accounting for platform fees, retailer margins, FX, and promotional costs.

• Channel Price Integrity:

Ensure pricing consistency and protect brand positioning across online and offline channels, minimizing channel conflict and unauthorized undercutting.

• Strategic Kitting & GWP:

Design GWP tiers and strategic bundles (online and in-store) that increase AOV while protecting margin.

• Promotional ROI:

Evaluate the cost-effectiveness of every promotional mechanic before recommending execution.

• 4. Analytics, Forecasting & Inventory Planning
• Performance Reporting:

Build and maintain dashboards in Tableau tracking sell-through, SKU profitability, and channel performance.

• Product Profitability Analysis:

Conduct SKU-level and bundle-level P&L analysis tracking contribution margin after all cost inputs — identifying your most and least profitable products per channel.

• Demand Forecasting:

Develop demand forecasts by SKU and channel to feed into procurement and replenishment planning.

• Inventory Planning:

Work with supply chain and operations to maintain optimal stock cover per channel, flag overstock and understock risks early, and align reorder points to promotional calendars.

• Post-Campaign Analysis:

Conduct structured post-mortems on every major promotion and feed learnings back into the next planning cycle. Candidate Requirements

• Experience:

3–5 years in Omnichannel Merchandising, Category Management, or Trade Marketing across digital and physical retail.

• Analytical Prowess:

Advanced proficiency in Google Sheets and Excel; experience with Tableau required.

• Commercial Acumen:

Able to build margin models and translate data into clear commercial recommendations.

• Regional Nuance:

Familiarity with SEA retail dynamics across online platforms and offline trade (department stores, specialty beauty, pharmacy, travel retail).

• Multi-Market Background:

Experience in a multi-brand, multi-market environment is a strong plus. Success Metrics (KPIs)

• Promotional Effectiveness:

Revenue uplift, margin outcome, and AOV impact per campaign versus baseline — reviewed post-activation.

• Margin Protection:

Net margin maintained per channel, tracked monthly.

• Market Agility:

Speed from trend identification to activation.

• Merchandizing Landscape:

Monthly checks on close competitors stores for content, pricing & promo.#J-18808-Ljbffr