Media Buyer (Meta Ads)

About Ecom Geeks Ecom Geeks helps aspiring entrepreneurs build profitable ecommerce brands through our coaching and mentorship program. We are looking for a results-driven Media Buyer who can generate qualified leads, optimize ad performance, and scale campaigns profitably. This role is ideal for someone who understands direct response marketing and has experience generating leads for high-ticket offers, coaching programs, online education, or consulting businesses. Position Overview As our Media Buyer, you will be responsible for managing and scaling paid advertising campaigns primarily on Meta (Facebook & Instagram). Your success will be measured by your ability to generate qualified booked appointments while maintaining profitable acquisition costs. You will work closely with our founders, appointment setters, and creative team to continuously improve campaign performance.

Responsibilities

Campaign Management

• Launch, manage, and optimize Meta advertising campaigns
• Monitor campaign performance daily
• Allocate and manage advertising budgets efficiently
• Scale winning campaigns while maintaining profitability
• Identify and troubleshoot performance issues quickly

Creative Strategy

• Analyze winning ad creatives and market trends
• Develop creative testing plans
• Coordinate with video editors and content creators
• Recommend new hooks, angles, offers, and messaging

Funnel Optimization

• Monitor lead quality throughout the funnel
• Analyze landing page performance
• Improve conversion rates across the customer journey
• Work with the sales team to understand lead quality feedback

Reporting

• Track and report key performance metrics
• Maintain accurate campaign data
• Provide weekly performance summaries
• Make data-driven recommendations for growth

Qualifications

Required

• Minimum 2 years of Meta advertising experience
• Proven experience generating leads through Facebook and Instagram Ads
• Experience managing monthly ad budgets of at least $10,000+
• Strong understanding of campaign structure, testing, and scaling
• Ability to analyze performance metrics and make optimization decisions
• Strong understanding of direct response marketing principles
• Excellent communication and reporting skills
• Self-motivated and capable of working independently

Preferred

• Experience running ads for coaching, consulting, education, or info products
• Experience with GoHighLevel
• Experience with webinar, VSL, or application funnels
• Experience managing budgets exceeding $50,000/month
• Understanding of ecommerce and entrepreneurship markets

Key Performance Indicators (KPIs) Success in this role will be measured by:

• Cost Per Lead (CPL)
• Cost Per Qualified Appointment
• Appointment Show Rate
• Application Conversion Rate
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Overall lead quality

Ideal Candidate You are:

• Analytical and data-driven
• Competitive and performance-oriented
• Highly organized
• Proactive in solving problems
• Comfortable being held accountable to measurable results
• Constantly learning and testing new strategies
• Focused on business outcomes, not vanity metrics

Pay: $60,000.00 - $100,000.00 per year Benefits:

• Flexible schedule
• Work from home

Work Location: Remote