Marketing Manager, Events - NA HED Institutional (Remote)

We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life. Our culture values inclusion, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.

Summary

The Institutional Events Marketing Manager supports the planning and execution of marketing events that drive awareness, engagement, and demand for Cengage and its products. This role focuses on executing assigned aspects of events across the event lifecycle, including event concepts, audience targeting, partnering with Event Execution team on logistics, and on-site execution. The role partners with internal partners and external vendors to deliver high-quality events that align with established marketing and GTM strategies.

• What you'll do here:
• Collaborate with marketing, sales, product teams, and executive leadership to develop and implement event strategies, including theme development, content planning, speaker selection, product integration, and onsite event management.
• Lead the vision and experience design for events to deliver engaging, audience-focused experiences aligned with organizational goals and brand standards.
• Approve event themes, content, and program formats to ensure consistency and quality across conferences and events.
• Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics.
• Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights, applying findings to optimize future event planning and execution.
• Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies.
• Participate in developing event concepts, and developing the program and direction, including speakers, themes, topics.
• Coordinate and advise presenters and moderators in best practices and attendee profiles during event preparation and execution.
• Lead the brand experience at Cengage hosted and sponsored events, optimizing our presence and impact at each event.
• Support decisions around event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented.
• Coordinate event talent and event production activities, such as speakers, photographers and videographers.
• Lead onsite ownership of event, including staffing assignments and operational support.
• Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions.
• Partners with event execution, finance, and legal teams to ensure accurate tracking, reporting, and compliance across all programs.
• Monitor event budgets and return on investment, ensuring spend aligns with approved plans.
• Manage onsite event lead collection and flow and ensure follow-ups are tracked in SFDC.
• Monitor the work of third-party resources (speakers, AV), raising issues as needed.
• Implement short-term assignments requiring independent judgment while operating within defined procedures and under regular supervisory review.
• Skills you will need here:
• Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and handling activities on location.
• Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise.
• Ability to coach and prepare speakers (often external and in executive roles) for high impact content.
• Strong organizational skills and attention to detail, including the ability to handle urgent, time-sensitive projects, timelines, vendors, and budgets.
• Ability to collaborate effectively with int