Marketing Coordinator - Go-To-Market

Plante Moran is a leading audit, tax, consulting, and wealth management firm committed to a supportive and inclusive culture. The Marketing Coordinator will be responsible for executing campaign, content, and event strategies, collaborating with various teams to enhance marketing efforts and drive demand.

Responsibilities

• Partner with fellow marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups to execute assigned programs
• Responsible for coordination and facilitation of task execution utilizing a variety of marketing technologies and project management tools
• Aids in coordinating, planning and implementation around assigned events and sponsorship projects from initiation to reporting
• Maintains relationships with external partners/associations, acting as a point of contact for assigned practice areas
• Negotiates sponsorship benefits, coordinates the activation and renewal of sponsorship programs, and key deliverables. Event and sponsorship execution may be up to 50% of responsibilities
• Creates and edits content for marketing campaigns. Includes writing or editing promotional copy (ads, social, e-mail) as well as image selection
• Supports the implementation of multi-channel campaigns designed to engage and nurture audiences and drive demand in support of practice area/firm goals
• Tracks success of marketing campaigns and makes recommendations for improving results in future campaigns
• Facilitates the distribution of digital communications, including setting up campaigns and marketing lists in CRM and Marketo, securing approval of content and design from marketing team and relevant practice staff
• Maintains expert level of knowledge in CRM and capable of training practice staff in appropriate use of systems to support practice development efforts
• Supports data analysis and reporting around campaigns, webinars, events, and marketing initiatives
• Traffics workflows for marketing collateral and communications. Oversees edits, requested changes, and approvals

Skills

• Bachelor's Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
• Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
• Excellent attention to detail
• A team player and collaborator
• Working knowledge of common software applications and digital tools. For example, Microsoft Office, Teams, variety of ON24 platforms, Marketo, and Microsoft Dynamics
• Excellent time management and organizational skills, with the ability to multitask multiple projects/tasks and re-prioritize as needed
• Limited travel is required with this position
• Experience with CRM and marketing automation software a plus

Benefits

• Health, dental, vision, disability, and life insurance
• Flexible Time Off and various pre-determined holidays
• 401(k) plan
• Flexible benefits plans
• Business-related travel expense, lodging, and meal reimbursement for business-related use
• Pension plan is also available for eligible administrative and paraprofessional staff
• Discretionary bonus plan is available for eligible staff
• Some contingent staff positions the option to elect health insurance in addition to limited paid sick time

Company Overview