Marketing Coordinator – Brand Strategist
About the position RF-SMART is hiring a Brand Strategist Marketing Coordinator to join our growing Inbound Marketing team. In this role, you will help drive qualified traffic and demand to RF-SMART by expanding our visibility across search engines, AI answer engines, review platforms, and the communities where our customers and prospects spend their time. You will partner closely with our Digital Marketing Specialist to execute strategies across AEO, SEO, community engagement, review management, partner co-marketing, and customer lifecycle communications. This is an execution-focused role ideal for an organized, curious marketer who is excited about both traditional search and the rapidly evolving world of AI-driven discovery.
Responsibilities
- Develop and execute social strategies that encourage partners, vertical specific associations, customers, and employees to share and engage with RF-SMART content and actively participate in user groups and online LinkedIn communities to build brand awareness.
- Identify and engage in other relevant communities where customers and prospects gather.
- Drive review acquisition and engagement on key platforms.
- Monitor reviews across platforms, coordinate responses, and partner with our Customer Education Specialist to capture customer success stories worth amplifying.
- Support backlink building outreach efforts with partners, including identifying co-marketing and link opportunities within the NetSuite ecosystem.
- Coordinate with partners on guest content, joint blog posts, and co-branded campaigns that strengthen domain authority and brand visibility.
- Maintain partner outreach lists, track outreach status, and report on backlink acquisition results.
- Manage and grow RF-SMART's presence on Reddit by joining relevant conversations, answering questions, and surfacing helpful content in industry-relevant subreddits.
Requirements
- Bachelor's degree in marketing, Communications, Business, or related field required
- 1–3 years of experience in digital marketing, inbound marketing, SEO, content marketing, or a related field (internships and co-ops count).
- Foundational understanding of SEO principles (keyword research, on-page optimization, link building).
- Strong written communication skills, with the ability to adapt tone for different platforms and audiences (Reddit vs. LinkedIn vs. customer email).
- Excellent organizational skills and ability to manage multiple workstreams and stakeholders simultaneously.
- A self-starter mindset with curiosity about emerging trends in search, AI, and community marketing.
- Ability to work autonomously with minimal supervision while meeting strategic objectives
- Strong project management capabilities with ability to prioritize competing demands
- Exceptional interpersonal, presentation, and communication skills
- Detail-oriented with strong organizational capabilities in a fast-paced environment