Growth Marketing Manager, Conversion – Experimentation
Job Description:
- Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap aligned to both registration and device purchase growth targets
- Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
- Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
- Prioritize tests using impact/effort/confidence frameworks
- Document experiment learnings to inform product, marketing, and lifecycle strategy
- Own onsite product merchandising strategy across web and Amazon storefronts
- Optimize how financial products and plans are presented, compared, and prioritized
- Test plan positioning, pricing presentation, bundling, and anchoring strategies
- Improve product comparison frameworks to reduce decision friction
- Refine value proposition messaging for different audience segments and traffic sources
- Collaborate with product and pricing teams on offer structure and onsite optimizations
- Design seamless transitions from marketing pages into registration and KYC flows
- Reduce friction between onsite conversion and account creation
- Optimize multi-step signup experiences and form completion rates
- Improve mobile-first conversion experiences
- Ensure compliance and trust signals are integrated without negatively impacting conversion
- Build test and learn UX experiments to optimize entire Greenlight product offering with a customer first centric lens
Requirements:
- 5 to 8 years in Conversion Rate Optimization (CRO), growth marketing, product growth or performance UX roles
- Experience in fintech, financial services, or regulated industries preferred
- Proven track record increasing conversion rates through experimentation and UX optimizations.
- Hands-on experience managing MarTech stacks and marketing tracking implementations
- Experience collaborating with marketing, product, engineering, analytics and lifecycle teams.
- Ability to manage Shopify site, apps and funnel optimizations for ecommerce
- Experience overseeing Amazon storefronts and product listing page optimizations
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups