Field Marketing Specialist - Charlotte, NC

About the position Coldwell Banker Realty is seeking a dedicated and people-oriented Field Marketing Specialist to support real estate agents across the Carolinas region, specifically the Charlotte area. This is a highly visible, relationship-driven role for someone who thrives at the intersection of marketing, technology, and business strategy. You will partner directly with agents and branch leadership to help grow the agents business by translating complex marketing tools, platforms, and tech/ai driven capabilities into simple, actionable strategies. Your ability to communicate clearly, think strategically, and execute quickly will directly impact agent performance and market share. This role blends field marketing, one-on-one consultations, community engagement, and strategic planning, while helping bring Coldwell Banker Realty’s value proposition to life: Production, Coaching, Wealth, and Culture. If you are organized, enthusiastic about marketing, and passionate about helping others succeed, this is an opportunity to build a meaningful career with real impact.

Responsibilities

• Serve as a trusted marketing partner to agents and work branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
• Conduct an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement.
• Break down complex marketing and technology concepts into clear, simple actions agents can implement immediately.
• Lead group sessions and one-on-one consultations to guide personal marketing strategy.
• Partner with top-producing agents to align marketing with business goals.
• Maintain strong in-office presence to support engagement.
• Help agents understand and adopt marketing technology, including social media, AI tools, and digital platforms.
• Turn new tools and capabilities into practical, easy-to-use workflows.
• Drive awareness and usage of Coldwell Banker Realty’s marketing ecosystem.
• Prepare a monthly calendar of educational and workshop opportunities and promote/present marketing workshops in-office and online on multiple marketing-related topics.
• Execute localized marketing strategies that drive agent growth and market share.
• Track performance and communicate insights to Field Marketing manager.
• Support multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events.
• Attend and participate in regional marketing meetings and/or training sessions.
• Communicate regularly with the Field Marketing Manager and branch managers on key initiatives, challenges.
• Stay on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards.

Requirements

• 2+ years of experience in marketing, communications, or a related field
• Strong presentation, writing, and communication skills
• Ability to quickly learn and explain new technology platforms and tools
• Familiarity with social media marketing and digital content
• Experience managing multiple projects and deadlines

Nice-to-haves

• Exposure to real estate tools and an understanding of how they support marketing and productivity
• Experience working in real estate or a field-based environment
• Understanding of personal branding and lead generation strategies
• Prior CRM integration experience