Digital Marketing Coordinator - Remote (Pacific Time Zone)

About the position As a Digital Marketing Coordinator, you’ll support the execution and optimization of paid media campaigns across our portfolio of apartment communities. This role will focus on day-to-day management of digital campaigns including paid search, display advertising, and paid social media. You will work closely with the marketing team to ensure campaigns are launched correctly, budgets are maintained, creativity is refreshed, and performance is monitored. This role is ideal for someone who enjoys working with data, digital platforms, and campaign optimization while learning how marketing directly impacts leasing performance.

Responsibilities

• Support the execution and day-to-day management of paid media campaigns across search, display, and social platforms.
• Update campaign budgets, bidding strategies, audience targeting, and geographic settings.
• Upload and manage ad creative, including images, video, and ad copy.
• Assist with campaign launches for new property acquisitions, lease-ups, and promotions.
• Monitor campaign performance and flag optimization opportunities to improve lead volume and cost efficiency.
• Optimize campaigns alongside the Marketing Manager on an ongoing basis to achieve performance goals such as, but not limited to, lead volume, click through rate, cost-per-lead, and conversion rates.
• Conduct keyword research and assist with ongoing search campaign optimizations.
• Coordinate creative updates and ad refreshes to maintain strong engagement and performance.
• Track and report on campaign performance including traffic, leads, CTR, and conversion metrics.
• Work with the marketing team to ensure campaigns align with property-level goals and occupancy needs.
• Maintain campaign documentation, naming conventions, and account organization across advertising platforms.
• Support A/B testing initiatives for ad creative, messaging, and targeting strategies.

Requirements

• Strong attention to detail and the ability to manage multiple campaigns and deadlines.
• Analytical thinking with curiosity about what drives digital performance.
• Comfort working with numbers, budgets, and campaign metrics.
• A proactive mindset that looks for opportunities to improve campaign results.
• Strong organizational skills and the ability to manage recurring marketing tasks.
• Willingness to learn new marketing platforms and digital advertising tools.
• Collaborative attitude when working with designers, strategists, and property teams.
• Interest in digital marketing, real estate, or multifamily housing.
• 1–3 years of experience in digital marketing, paid media, or marketing coordination
• Bachelor’s degree in Marketing, Advertising, Communications, or related field is preferred.
• Experience managing or supporting campaigns in Google Ads including search and display campaigns, and in Meta Ads Manager.
• Experience reviewing campaign performance using Google Analytics or similar reporting tools.
• Knowledge of digital marketing concepts such as CTR, CPC, conversion rate, and audience targeting.
• Strong organizational and project management skills.
• Intermediate experience in Microsoft (Outlook, Word, PowerPoint, and Excel), Google Suite (Analytics, Ads, SearchConsole, Tag Manager, Seach Console, and Business Profile), Meta Ads Manager, and Canva.
• This position will require availability for nights, weekends, and holidays as needed, as well as occasional travel for company events or meetings. Active participation in team functions and regional or company activities is expected.
• This position necessitates regular periods of sitting, standing, walking, as well as use of hands and arms. Occasional climbing may be required. Extended use of computers or telephones is also necessary. The role may require lifting up to 25 pounds independently. The ability to respond promptly to both visual and auditory alarms is essential. Candidates must be able to work both indoors and outdoors under various weather conditions, including rain, snow, heat, hail, wind, and sleet.

Nice-to-haves

• Proficient in Entrata, Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) is preferred.

Benefits

• Medical, Dental & Vision: Highlights include company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents. Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
• Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
• Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage, plus short- and long-term disability insurance. In addition, supplemental life for the employee, spouse, and children.
• Time Off: 11 paid holidays, 2–4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
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