Digital Marketing, Content Specialist
Job Description:
- Conduct a full SEO audit using Ahrefs and implement on-page optimizations
- Perform ongoing keyword research and monitor rankings
- Identify content gaps and recommend topics based on search demand
- Write blog posts, LinkedIn articles, and newsletters in the voice of our leadership team
- Turn client conversations and project outcomes into compelling case studies
- Curate RSS feeds from EHS, manufacturing, and safety industry sources and develop timely, opinionated content based on those topics
- Maintain a consistent editorial calendar across all channels
- Manage our leadership team's LinkedIn presence — posting, commenting, and connecting on their behalf
- Engage daily with content from existing clients and prospects in the EHS and manufacturing space
- Grow our LinkedIn network through targeted, strategic outreach
- Apply our existing brand guidelines to materials provided by our technical team','country':null,
Requirements:
- Strong B2B copywriting skills — you write clearly, professionally, and without fluff
- Hands-on SEO experience with Ahrefs or SEMrush (not just conceptual knowledge)
- Proven experience managing Blog Posts and LinkedIn presence or ghostwriting for a B2B executive or company
- Ability to learn a technical industry quickly and write about it credibly
- Experience with content monitoring tools
- Canva or basic design skills to apply brand templates to documents
- Self-directed and organized — you manage your own priorities and deadlines
- Proficient in WordPress or similar CMS
- Excellent written English
Benefits:
- Professional development opportunities
- Flexible work arrangements