Digital Advertising Strategist - Legal Vertical (min. 3 yrs. exp required)

Digital Advertising Strategist – Legal Vertical (Min. 3yrs Exp. required)

Company Description

Studio 3 Marketing is a full-service digital marketing agency. Our teams, from support staff to creatives, are dedicated to a single purpose: expanding our clients’ businesses through exemplary marketing. At Studio 3, our success is entirely predicated on the success or failure of our client’s businesses. Studio 3 Marketing works across every digital marketing channel, including search engine optimization, content, digital advertising, social media, and email. We relentlessly pursue our clients’ success through world-class strategy, analytics, and technology. Our people are the best of the best, giving Studio 3 Marketing the ability to provide our clients with a true full-service experience. We strategize, design, create, launch, maintain, and manage the most responsive and effective marketing campaigns. We are artists, writers, engineers, strategists, leaders, and so much more — all united by our passion for helping our clients flourish. Studio 3 has offices in Los Angeles, Austin, and Tampa Bay. While our preference is for the Digital Ads Strategist to work on a hybrid schedule from one of these locations, we are open to a fully remote arrangement for the right person. The Role We’re looking for a Digital Advertising Strategist to join our rapidly growing team. The Digital Advertising Strategist will be responsible for developing, implementing, tracking, optimizing, and reporting on paid advertising campaigns across multiple clients in the legal vertical. If you have experience leading and managing large budgets for legal clients this could be a perfect position . You should have a strong understanding of how the platforms work and can be optimized and how to confidently communicate complex strategies and analytic results in an easy-to-understand manner. Last but not least, you should be independent, ambitious, driven, and intellectually curious.

Job Description

The Legal Digital Ad Strategist manages and executes paid advertising campaigns across Google, Meta, and other digital platforms for our legal accounts ( MVA , Personal Injury, Family Law, Criminal Defense, etc.). This role is responsible for end-to-end campaign execution—account setup, keyword research, ad creation, A/B testing, optimization, and reporting—to deliver measurable ROI and business growth for clients.

Key Responsibilities

• Build and launch Google Ads, Bing, Meta, and LinkedIn and other social platform campaigns aligned to client goals.
• Manage up to 40

legal accounts and/or equitable ad spend.

• Conduct keyword research, develop ad copy, and create high-performing assets.
• Oversee landing page development and deployment for new campaigns.
• Perform ongoing optimization: bid strategy, location targeting, ad extensions, and conversion tracking.
• Conduct weekly and monthly performance reviews and propose strategic improvements.
• Collaborate with internal teams and respond to client tickets with professionalism.
• Make landing page updates and recommendations for conversion optimization.
• Set up and monitor experiments (Google Ads) to test and improve performance.
• Build and manage ad campaigns on new platforms (Reddit, X, etc.)

Primary Job Product

• ROI-positive, full-funnel advertising campaigns that drive measurable client growth across Google, Meta, and other digital platforms.

Secondary Job Products

• Well-structured ad accounts

with optimized targeting, bidding, and creative across all active platforms.

• Performance reports and insights

that identify opportunities and justify strategic recommendations.

• High-converting landing pages

aligned with campaign goals and regularly updated for optimization.

• Experimentation results

(A/B tests, bid strategy tests, etc.) that inform ongoing campaign improvement.

• Efficient ticket resolution

and consistent collaboration with internal teams and clients to support ad performance.

Qualifications

• 3–5 years experience in legal vertical paid media or digital marketing (i.e., MVA, Personal Injury, Family Law, Criminal Defense, etc.).
• Expert knowledge of Google Ads, Meta Ads, Bing, or similar platforms.
• Experienced with A/B testing and conversion rate optimization
• Experienced with conversion and offline tracking.
• Experienced with analytics tracking across Google Ads, Google Analytics and third party CRMs.
• Det