CRM Manager

CRM Manager - Epetōme £Rewarding salary + quarterly performance bonus Remote - UK based We’ve teamed up with the fast-growing digestive health brand, epetōme, who are now looking to secure a CRM Manager to help scale and evolve their customer lifecycle strategy alongside the Head of Retention. About Epetōme At Epetōme, we are dedicated to creating gut health products that actually work. Our first product, the synbiotic duo cap, is the result of rigorous scientific development and collaboration with leading scientists and manufacturers, led by the vision of nutritionist Emily English, ensuring the highest quality and efficacy in one daily dosage. Epetōme is an ambitious, fast-growing gut-health subscription brand dedicated to transforming the health of its community. We know more than ever about the links between gut health and overall wellbeing - not just digestion, but mind, skin, immunity and hormone health too. Our science-backed products empower customers to achieve their best selves every day, through simple one-a-day solutions that are packed with high-quality, evidence backed ingredients. Launching with a Shopify store and targeting global expansion, we’re poised to become a leader in the subscription gut-health space. Join us at the forefront of this exciting journey - visit epetome.com to see our vision in action. Role Overview The CRM Manager will own day-to-day CRM execution across email and subscription lifecycle, helping Epetōme scale customer communication, repeat purchase and engagement across the full customer journey. This role is heavily focussed on Klaviyo Recharge Campaign execution Automated lifecycle flows Subscription communication Customer segmentation + building a more sophisticated CRM engine as the business scales. This is not a strategic leadership role - we’re looking for someone hands-on who enjoys building, executing, optimising and improving CRM performance directly inside the platforms.

Responsibilities

Own the CRM calendar across campaigns, launches and trading moments Build and optimise lifecycle flows across onboarding, winback, replenishment and retention Manage and improve subscription communication through Recharge Develop segmentation strategies to improve engagement and repeat purchase Build high-performing Klaviyo campaigns and automated journeys Improve customer communication across email and subscription touchpoints Analyse campaign and flow performance to identify optimisation opportunities Work closely with Growth and Creative teams on messaging, positioning and testing Support broader retention and customer engagement initiatives Ensure CRM supports wider commercial and growth objectives Day to Day Building and optimising Klaviyo flows Managing weekly campaign sends Monitoring CRM performance and reporting Testing subject lines, creative and messaging variations Improving customer segmentation and lifecycle journeys Supporting subscription growth and Recharge optimisation Working closely with creative/content teams on campaign execution Reviewing retention and repeat purchase trends Requirements Proven CRM experience within a DTC / eCommerce brand Strong hands-on Klaviyo experience Experience working with Recharge or subscription-focused brands Strong understanding of email marketing best practice Experience building and optimising lifecycle flows Commercial understanding of retention, repeat purchase and LTV Comfortable operating in a fast-paced founder-led environment Strong attention to detail and execution quality Able to balance creativity with data and performance What Really Matters More than anything, they’re looking for someone who Loves building CRM journeys and customer communication Is highly hands-on and execution focussed Understands how CRM impacts wider business growth Enjoys working inside scaling consumer brands Thinks commercially, not just operationally Wants to help build a best-in-class customer lifecycle experience Salary & Benefits £Rewarding salary + quarterly bonus Fully remote role (UK-based) with paid travel to London for shoots/events 25 days holiday (excluding bank holidays) + 1 additional day for each year of service Free ongoing subscription to Epetōme products Friends and family discount scheme Monthly team meet-ups and access to co-working spaces worldwide Enhanced maternity leave policy Life insurance policy High-growth environment with real progression opportunities If this sounds like you then hit apply or email Ben on [email protected] to find out more! Epetōme is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success - let us know if you require any adjustments during the recruitment process. Apply To This Job