CRM Admin and Marketing Coordinator
About the position We’re seeking a CRM & Marketing Coordinator with strong HubSpot experience to serve as the primary administrator of our HubSpot CRM. As a newly implemented system, this role will lead CRM setup, optimization, and adoption, ensuring HubSpot supports business development, marketing automation, and relationship management. This is a hands-on role ideal for someone experienced in CRM administration, HubSpot workflows, and marketing operations.
Responsibilities
- Serve as the primary HubSpot Administrator and CRM system owner
- Support implementation and manage ongoing CRM configuration and optimization
- Configure and maintain pipelines, properties, workflows, automation, and user permissions
- Build HubSpot reports and dashboards to track pipeline and marketing performance
- Ensure CRM data quality, data hygiene, and system integrity
- Manage HubSpot integrations with WordPress, email marketing tools, and internal systems
- Create documentation and train users to drive CRM adoption and best practices
- Administer and maintain the WordPress website (plugins, updates, performance)
- Support HubSpot–WordPress integration, including forms and lead capture
- Troubleshoot issues and apply basic HTML/CSS as needed
- Support SEO fundamentals and website analytics
- Execute email marketing campaigns (segmentation, lists, compliance)
- Maintain contact data consistency across CRM and marketing platforms
- Track and report on campaign performance and engagement metrics
Requirements
- 3–5+ years of HubSpot CRM administration experience
- Experience with marketing automation, workflows, and CRM reporting
- Proven ability to manage and optimize a CRM system independently
- Experience with WordPress and marketing technology integrations
- Strong communicator able to support non-technical users
- Detail-oriented with a focus on process improvement and data accuracy
Nice-to-haves
- HubSpot certifications (Admin, Marketing Hub, Sales Hub)
- Experience with Zapier or automation tools
- Background in B2B, professional services, or marketing operations
- Familiarity with Google Analytics, SEO, or project management tools (Monday.com)
Benefits
- 401k with a 3% employer contribution
- Discretionary profit sharing of up to 4.5% annually
- Medical, dental, and vision insurance. We cover 100% of the individual medical premium!
- 160 hours PTO, plus 12 Paid Holidays, 8 hours of Volunteer Time and Paid Parental Leave
- Hybrid work options and flexible working hours in the summer
- Parking and Transit Reimbursement
- Flexible Spending Accounts
- On-site gym and locker room
- Incentive plan for sales leads
- Generous Employee Referral Program