Creative Strategist (DTC Beauty Brand)
Key details:
- This position is mostly remote (2x/month in-office + occasional shoots)
- $125K–150K base + 15% bonus (negotiable)
- Must have prior experience in creative strategy (primarily Meta) for DTC/ecom brands
The Opportunity I'm partnering with a category-defining DTC beauty brand to find their next Creative Strategist (Paid Social). They broke through one of the most saturated markets in consumer and scaled fast ($100M+ in annual revenue); now they're building intentionally for the next phase of growth, and paid creative is the engine driving it. This is a rare own-the-vision seat: you set the creative strategy for paid and direct the creative team to bring it to life — concepting, briefing, and steering creators/editors/designers — not pushing pixels yourself. What you'll own - Paid-social creative strategy & direction across Meta, TikTok, Pinterest & beyond — from concept and brief through to final approval - Briefing and directing creators, editors, and designers; reviewing footage and approving the final cut - Partnering with Growth to design experiments, read performance, and iterate fast - Building a high-velocity, diverse creative pipeline (creative is the new targeting) - Persona & audience research to unlock and scale new customer segments - Mining organic trends, reviews, and the competitive landscape for direction - Building AI into the creative workflow to move faster and sharpen output What you'll bring - Ideally 2–5 years in creative strategy for paid social, in DTC/eCommerce - A track record of winning concepts across formats, and the instinct to brief them clearly to a creative team - Fluency in Meta/TikTok creative + platform mechanics (Andromeda-era targeting, hook/hold rates, creative velocity) - Analytical mind + creative judgment (ROAS, CPA, CTR, creative-fatigue/iteration metrics) - Real curiosity for AI tools in creative workflows - Sharp project management; thrives in a fast, scrappy, high-ownership environment Why it's worth a look - True ownership of the paid-creative vision, with a real creative team to execute it and a direct line to senior marketing leadership - Mostly remote, 2x/month in-office (NYC metro), plus shoots/key meetings - AI-forward, lean team that moves fast and rewards initiative - $125K-$150K base + 15% bonus - A recognizable, beloved brand