Competitive Intelligence Analyst
Kekst CNC, part of Publicis Groupe, is focused on creating magnetic experiences through data, technology, and creative strategies. The Competitive Intelligence Analyst will play a crucial role in shaping media strategy, conducting market research, and utilizing data analytics to support client business inquiries and decision-making.
Responsibilities
- Deliver actionable insights that inform client marketing strategies and drive data-driven decision-making
- Assist in providing always-on competitive analysis including recurring reports as well as ad-hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activities, industry, business, and product news
- Support client measurement and analytics work including coordinating data collection and supporting interpretation & application of the results
- Leverage agency and third-party tools to define category, consumer, brand, and competitive landscapes
- Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
- Present insights in a compelling narrative format to influence strategic decision-making, using appropriate visualizations and executive summaries
- Be flexible, agile, and nimble to adapt to shifting priorities, sometimes within the same day. Vocalize opinions, proactively recognize what needs to be done, and take action
- Support competitive intelligence efforts and contribute to learning initiatives that deepen market understanding and strengthen client success
- Stay informed on the evolving media landscape by monitoring research and emerging trends to deliver actionable insights to internal media planning teams and clients
- Build knowledge of the agency’s systems and data providers and learn how to use data and analytic techniques to help answer client questions
- Help to manage data vendor exploration in efforts of expanding current data provider set by setting up meetings and vetting capabilities
- Maintain a growth-oriented approach by continuously expanding proficiency in analytical tools such as SQL, Python, Looker, and Excel, leveraging new techniques and best practices to enhance data-driven insights
Skills
- Bachelor's degree in advertising, economics, business, engineering, statistics, data analytics, business intelligence, marketing, or a similar discipline
- Excellent organization and communication skills, both written and verbal
- Ability to work both independently and collaboratively
- Strong strategic thinking, problem-solving skills, and attention to detail
- Self-motivated and willing and able to learn in a fast-paced environment
- Flexibility to adapt to shifting priorities and proactive action-taking
- Demonstrated curiosity and commitment to learning advanced analytical tools, including SQL, Python, Looker, and Excel
- Familiarity with statistical methods and desire to learn more about the usage of machine learning to support advanced analytics
- Experience creating compelling data visualizations using Looker Studio or other business intelligence tools such as Power BI, Tableau, or Datorama is highly desired
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Company Overview