Business Partnerships & Affiliate Marketing Manager

We are looking for a Business Partnerships & Affiliate Marketing Manager to help grow our company through strategic partnerships, affiliate relationships, and marketing-driven growth opportunities. This person will be responsible for identifying and developing partner relationships, managing affiliate programs, creating co-marketing opportunities, and helping turn partnerships into qualified leads, referrals, and revenue. The ideal candidate understands both relationship-building and performance marketing, with the ability to create partnership strategies that are measurable and scalable.

Responsibilities

• Identify potential business partners, referral partners, agencies, consultants, influencers, affiliates, technology providers, and strategic collaborators.
• Research companies and contacts that align with our target customers and business goals.
• Conduct outreach through email, LinkedIn, phone, partner networks, and affiliate platforms.
• Schedule and lead introductory partnership and affiliate conversations.
• Develop partnership proposals, affiliate offers, pitch materials, and follow-up communications.
• Help create and manage referral, affiliate, reseller, agency, co-marketing, and integration partnership opportunities.
• Recruit, onboard, and support affiliates and referral partners.
• Manage affiliate program operations, including partner communication, tracking links, commission structures, promotional assets, and performance reporting.
• Work with leadership to define partner incentives, commission models, and campaign goals.
• Create or coordinate marketing materials for partners, including landing pages, email copy, social posts, banners, sales sheets, and promotional campaigns.
• Track partnership and affiliate performance, including leads, referrals, conversions, revenue, campaign ROI, and partner activity.
• Maintain a CRM or partner pipeline to track outreach, conversations, follow-ups, and active relationships.
• Identify opportunities for co-branded campaigns, webinars, content collaborations, newsletters, and cross-promotions.
• Help improve affiliate conversion rates through messaging, offers, creative assets, and landing page recommendations.
• Build and maintain strong long-term relationships with partners and affiliates.

Qualifications

• Experience in marketing, affiliate management, business development, partnerships, sales, or account management.
• Strong understanding of digital marketing, lead generation, email marketing, content marketing, paid media, SEO, or conversion optimization.
• Experience recruiting, onboarding, and managing affiliates or referral partners.
• Familiarity with affiliate tracking tools, CRM platforms, email marketing tools, analytics platforms, or partner management systems.
• Strong written and verbal communication skills.
• Comfortable with outreach, follow-up, negotiation, and relationship building.
• Ability to understand a company’s products, audience, positioning, and value proposition.
• Organized and able to manage multiple partners, campaigns, and conversations at once.
• Data-driven mindset with the ability to review performance and recommend improvements.
• Self-motivated, proactive, and able to work independently.
• Experience with SaaS, technology, agencies, WordPress, AI, SEO, digital products, or B2B marketing is a plus.

Ideal Candidate The ideal candidate is part marketer, part relationship builder, and part growth strategist. They know how to find the right partners, start conversations, create compelling affiliate or referral offers, and manage campaigns that produce measurable results. They should be comfortable representing the company professionally, communicating value clearly, and helping partners understand how they can benefit from promoting or collaborating with us. Example Partnership Types

• Affiliate partnerships
• Referral partnerships
• Agency partnerships
• Reseller partnerships
• Influencer partnerships
• Consultant partnerships
• Technology or integration partnerships
• Co-marketing partnerships
• Webinar or content partnerships
• Strategic alliances

Success Metrics Success in this role may be measured by:

• Number of qualified partners or affiliates recruited
• Number of partnership meetings booked
• Number of active partnerships launched
• Affiliate leads and sales generated
• Referral revenue generated
• Partner campaign conversion rates
• Co-marketing campaigns launched
• Growth of partner pipeline
• Revenue influenced by partnerships and affiliates