B2B SaaS Marketing Strategy Consultant — Short Engagement (Remote, US)

Company Crafty Fuen Automation is a Florida-based software company building practical tools for small and mid-sized businesses. Our flagship SaaS product is an AI-assisted bank reconciliation engine that automates the monthly close that finance teams currently do by hand. We're founder-led, small, and we build real software that solves real problems for real businesses. The Engagement We're hiring a senior B2B SaaS marketing strategist for a short, scope-bounded advisory engagement. This is not an execution role — we have the in-house capabilities to build pages, write posts, and implement SEO changes. What we need is the direction: positioning, ICP focus, content pillars, keyword strategy, and a 90-day roadmap that tells us exactly what to ship and to whom. You spend 5–10 hours over 2–3 weeks. We get a strategy we can execute against for the next quarter. Deliverables A written strategy document (5–10 pages, tight) covering: ICP refinement — which buyer personas to prioritize, and which to deprioritize for now Positioning and messaging pillars — 3–5 core themes our content should consistently reinforce Keyword strategy — the priority keyword clusters to build content around, with reasoning LinkedIn voice and content angles — what will resonate with our ICP, plus 3–5 example post angles A 90-day execution roadmap — week by week, what to ship and in what order Plus one 2-hour discovery call at the start and one 1-hour review call at the end. We execute. You will not be asked to write blog posts, design pages, or schedule content. You're a good fit if you Are a senior B2B SaaS marketer or fractional CMO with 8+ years of experience Have built or led marketing for SaaS companies selling to SMB finance, accounting, or operations buyers Can produce a strategy doc a founder can actually execute against — not a 40-page deck of frameworks Understand that good strategy is mostly about saying no to the wrong things Have opinions and are willing to push back when ours are wrong Nice to have Direct experience in marketing, accounting, ERP, fintech, or finance-adjacent software Familiarity with how small businesses handle bank reconciliation today (and why they hate it) Experience positioning horizontal SMB SaaS across multiple verticals A portfolio of strategy docs or roadmaps you've shipped for similar-stage companies Logistics Must be located in the United States Independent contractor, project-based, fully remote Budget: $1,500–$2,500, paid as a single project fee (50% upfront, 50% on delivery) Timeline: 2–3 weeks from kickoff to final delivery Reports to the co-founder To apply Send an email to [email protected] with a one-paragraph note about a similar strategy engagement you've delivered and what made it useful for the client. If you have a sanitized sample strategy doc or roadmap, please include it. We're hiring on judgment and writing quality, not credentials.