Analyst, Analytics US Army
Annalect is the Data & Technology arm of Omnicom Media Group, focused on leveraging data and technology to enhance client relationships. The Analyst on the Analytics team will transform large data sets into actionable insights, collaborating with leadership and cross-functional teams to shape marketing strategies.
Responsibilities
- Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
- Support the organization in analytics capabilities, including data visualization; campaign dashboarding, reporting, and data services
- Ensuring timely follow through on all scheduled and ad hoc deliverable, addressing potential roadblocks for scheduled and ad hoc deliverables with manager to ensure projects maintain alignment to timeline
- Assisting in the development of audience analytics, through audience & segmentation consistencies, research collaboration and insights extending performance reporting approach for audience insights
- Help develop and understand complex cross-channel marketing measurement plans
- Evaluate effects on marketing optimizations across different and disparate marketing channels
- Communicate deep analytics insights in a client-friendly way
Skills
- Bachelor's degree in statistics, mathematics, computer science, economics, engineering, information management, social sciences, or business/marketing related fields
- OR 1 to 2 years of experience in a quantitative data driven field, marketing/media analytics, or other relevant field
- Strong excel skills (Leveraging features, Pivot Tables, Macros, and other advanced functions)
- Excellent communication skills are a must
- Ability to work well with others and work in cross functional teams
- Able to learn and work independently and autonomously, be self-driven, but always collaborating
- Understanding and familiarity of the marketing and digital media landscape, including nuance within media platforms and technology, SEO, owned social, PR, events, direct marketing, and sales optimization and analytics
- Experience with data visualization platforms (Datorama, Power BI, Tableau, etc.)
- Hands-on experience and proficiency in SQL, R, and/or Python
- Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
- Audience strategy and measurement
- Prior agency experience
- Experience delivering and operationalizing reporting solutions for clients
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
- Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
- This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely.
Company Overview